Jan 11

Lon Safko joins the greats (Darwin, Wyeth, Edison) as the newest inductee of the Smithsonian Institution’s permanent collection with eighteen of his inventions. His Apple II computer is on display at Apple HQ as being the first Apple to truly save a human life in honor of his amazing invention that restored the will to live for a C3 quadriplegic.

I had the opportunity to interview Lon recently and ask him how he played the instrumental role in founding the now $5.3BN assistive speech technology industry. Lon shared his view of innovation and stories on the inception of this technology which began in 1984. Many of Lon’s inventions were the archetypes to what we now know of as the Dragon Naturally Speaking product, the original Newton (pda) O.S., “Tool Tips“, X-10 Powerhouse, and Microsoft’s Bob O.S.

From paper models to garden hoses to AI and now the Smithsonian, Lon has had an amazing career. He believes that anyone can train his/her mind to see opportunities and deficiencies in the world and learn innovation using what he calls “The Three C’s.” Listen to his amazing interview (35min – 41MB) on the latest episode of the Grid7 Venturecast series.

Jan 10

1. Loop it or lose it – put your foot down

travelTip-legLoop.jpgWhen traveling alone you will at some point find yourself in a crowded airport terminal or restaurant waiting with multiple pieces of luggage. Professional thieves choose this high-commotion areas to target unsuspecting individuals because there are a lot of distractions and they can quietly snatch a bag while you are preoccupied with something else. When I’m at the gate and I know I’ve got my boarding pass and I’m good to go, I turn on the iPod and snooze before the flight. And under normal circumstances if I were to leave my bags on the ground next to me, I would become a prime target for a thief to stroll by and lift them. As simple as it sounds, here is a technique that prevents this:

Put your foot through the loop or strap. When I lived in Ecuador there was a great deal of bus travel involved and fellow exchange students had their backpacks snatched multiple times. This trick never failed me – in the best scenario it served as a deterrent for the observant bag snatcher and in the worst scenario it simple burglar alarm / leash that kept my bag on my person.

2. Improvise a bag handle

travelTip-improvHandle.jpgUsing plastic bags as carry-ons is just never a good idea if you can avoid it. Not only are they flimsy but they eventually turn your fingers into sausage links if they’re loaded with heavy stuff and you have to carry them far.

If you have no other choice but the plastic bag as a carry-on, or even if your real luggage simply has a crappy handle, snag the cardboard tube from an empty toilet paper roll, cut it longitudinally and clip it over the bad handles. Obviously you can use other material to achieve the same purpose but I’ve found that the TP tube is a perfect solution and is guaranteed to be found anywhere you have a conventional toilet.

3. Ubiquitous travel doc accessibility

If you’re traveling internationally you should have your travel documents on you at all times. This is a no-brainer. I use a leather pouch with a belt loop that flips inside my pants. You should also store a copy of your passport and important docs in another location like your checked luggage while in transit or your hotel room while you’re there.

Another great tactic is to scan all your important credentials and then email them to yourself. Internet cafes are prevalent everywhere but the US so it works fairly well and you can get to your docs anywhere you can find Internet (use an encrypted zip file if you’re paranoid of storing them on gmail’s server). I came up with this idea last year– I happen to use gmail and emailed each scan to myself with the subject “vitaldoc: passport” etc. This allows me to pull up all my critical info by searching my gmail for “vitaldoc” anywhere I am that has Internet. I used this trick at the doctor’s office the other day using my treo’s web browser to get an insurance card I didn’t have in my wallet- very useful.

4. Protect your passwords on public Internet terminals

So how do you safely check email from public terminals while you’re traveling? This technique will not protect you from hardware-based keyloggers but it should defeat most software-based ones. Whatever you do, don’t type your password directly into the password field on a public terminal, rather put the characters you need (and then some) in the url bar and cut and paste your password together piecemeal from there. It’s debatable how effective this technique is as some keyloggers can store things like cursor position and clipboard elements. But, just like The Club (TM), if you make it tricky enough to determine yours over someone else’s, this should reduce the likelihood of someone jacking your credentials.

You can also put in a little time up front, bring a thumbdrive with the portable apps suite installed and setup secure POP to your email using the Thunderbird client (thanks Benny for that suggestion). At that point you also have the portable Firefox browser as well, so ideally with all your passwords stored in that instance you’re not entering them in the browser via the terminal. Just be sure to encrypt the thumbdrive, otherwise in the event you lose that, someone has direct access to all your accounts.

5. Free headphones for the in-flight movie

When the flight attendant strolls down the aisle peddling those $5 crappy plastic headphones that have been worn by 100 people before you, kindly decline, smile and bust out your own set. Airlines make a huge margin on those rental headphones so they’re not very motivated to disclose that every armrest has the standard headphone jack already in it.

6. The iPod hold button goes both ways

If you have an iPod you probably know that you can use the hold button to ensure that you don’t mistakenly bump the control wheel and change tracks or volume while listening to music. You may not know, however, that the hold button serves the same purpose of diabling the buttons when your iPod is off as well. I learned this while tinkering after a trip where I had left my iPod in my pack and found the battery completely dead upon arrival from having the buttons bumped repeatedly and continuously turning it on while it was in the pack.

7. Photos aren’t just for memories back home

If you’ve got a digital camera or camera phone you can use it to snap a quick picture of things you need to remember while you’re there like your hotel room number or parking space. Thanks to my friend Josh for reminding me about this technique. We used this trick extensively on our trip to Playa last year when we were bumped between three different hotels in order to remember our room number each time.

8. Diversify your portfolio

travelTip-passport.jpgWhen traveling in Mexico especially, I will split both my cash and credit cards in two places so that if my wallet is stolen I still have dinero somewhere else. If you travel with a money belt I recommend putting a credit card and a few bills there and leaving the rest in your wallet. Cash is king in an emergency situation but the credit card ensures you have access to larger money if you need it.

Many banks have the ability to issue a short-term, expiring credit card if you know you’ll be traveling. Your money is insured either way if your card is stolen but it’s a pain in the ass to cancel cards if you have any auto debits setup. Plus you’ll be without a card until the new one arrives when you return. Instead get a temporary card that you can use while on vacation. It’s very similar in concept to the tactic in gmail of using youraddress+thisvendor@gmail.com to be able to have a disposable email address for suspect sites you think will be spamming you. There’s also a free service now that does the equivalent for phone numbers – same concept.

9. Skype those International calls

Internet cafes love to sell international phone service because they make a killing on it. Get yourself a skype account before you leave and make your international calls for pennies of what you’d pay in phone charges. You’ll also find it’s more convenient because skype will have your call history stored so you don’t need to repeatedly look up phone numbers and type them in. Plus you generally have to have the attendant at the Internet cafe place the call for you or at least unlock the phone.

10. Retrieve your voicemails remotely without your phone

There are a couple ways to skin this cat. The treo makes it trivial to forward your cell phone to your skype account via the call preferences menu so when you know you will be somewhere without cell service, it’s easy to do ahead of time. Get the skype-in service and you can potentially answer your phone from a computer on the other side of the world and at the very least have access to the voicemails and change your outbound message. If you don’t forward your cell, you can still probably call into your voicemail remotely but I’ve heard people had problems doing this over skype and I know I’ve personally had issues using skype to call businesses with automated phone systems.

Anyways, these are some battle-tested travel tips from someone who has done quite a bit of traveling. Use them in good health.

Jan 07

People that come back from tropical vacation spots occasionally report mild depression upon returning to civilization. The generally-accepted cause seems to be that our society has become materialistic and disjointed. I have a different hypothesis as to what might be the true cause and it has nothing to do with flaws in the congruity of life in big cities.

The trouble with being given a spotlight is that you start to behave the way you think someone in a spotlight should behave rather than continuing with your own voice that got you there in the first place. Granted, this will be breaking my first New Year’s resolution of ditching the first person tense for posts but the realization I had after consulting a very wise woman is that ultimately blog writing is about connecting deeply with others and has nothing to do with tense usage and choice of grammar or even subject matter. If you can write something that resonates deeply with one person, that’s far more important than appealing shallowly to a ton of people. It matters only that the writing stem directly from the center of your chest as opposed to the top of your head. So I want to first tell a story and then suggest an idea for a thesis or dissertation to any graduate student of the behavioral sciences who might be qualified to test this theory and is looking for good fodder for a dissertation.

caboLandsEnd.JPGA friend of mine, Jeff Hausman once said to me upon returning from an extended vacation in Thailand, “Why is it that I feel so depressed by all this concrete and the pace of things here in the US– what are we doing”

You really have to know Jeff to appreciate this statement. He’s the owner of VanHalenStore.com. I’ve known him since 1997 and he is the largest online retailer of Van Halen merchandise in the world and formerly produced Inside Magazine, the exclusive Van Halen fan magazine (this makes him one of the coolest people ever btw). He is one of the rare people that has made a living doing exactly what he loves and he’s been successful not because he is a genius at marketing or online sales, but because he is arguably VH’s biggest fan and believes in what he sells. Anyways, in October of 2000 he convinced four of us to drive with him from Phoenix to Cabo San Lucas. It was a round-trip of nearly 4000 miles that took three days of straight driving each way on some of the narrowest, most treacherous roads down the untamed Baja peninsula.

And it was a pilgrimage of sorts for all of us – Benny, Brad and I had just come out of working for a company called ProScout. Avery was in a transitional phase at Nortel and Jeff was flexible through the nature of his business to be able to take two weeks off and go to Mexico. The moons that were each of our lives were in proverbial alignment to facilitate this trip and it felt like one of those Stand By Me-type transformational voyages we all needed to take.

CaboArrivalAtOffice.JPGThe trip was in every way an epic adventure. We saw terrain and people that few others will ever see. When we finally arrived in Cabo we pulled up to this beach bar called “The Office” (still fresh out of our cube farms, the irony was laughable). We promptly grabbed a metal bucket of coronas, filled the bottom 1/3rd with sand and floated out into the ocean bobbing up and down on the swells that rolled in off the Pacific. It is a gem of a memory I keep tucked away and to this day draw upon it in moments of great stress.

Mexico is a “heat sink for stress” – it melts it away and puts even the most neurotic person into a relaxed state of mind. Mexican locals in the towns we visit don’t know the meaning of hurriedness there. The rest of that trip we spent lounging on Land’s End, taking water taxi’s, sea kayaking around the point, playing guitar and talking about the things that good friends can talk about under the stars in a foreign place. It was epic and it unwound us all.

caboWaterTaxi.JPGLike all amazing journeys though, it had to come to an end. We were there for twelve days and on the final day (once we had convinced Brad that he could not in fact smuggle the stray puppy that he had found back to the States), we guided Jeff’s Bronco onto Interstate 1 and began the long drive back up the Baja to Phoenix. We each took something different from that trip but what was consistent for all of us was the grounding effect of extracting ourselves from the rat race, transplanting to a seaside town and putting life in slo-mo for awhile.

Upon re-entering the States, Benny Brad and I took desk jobs, Avery returned to his Nortel cubicle and Jeff to his basement. Subsequently, each of us experienced a period of depression as we re-integrated to the concrete sprawls of our respective hometowns, Phoenix and Dallas. We talked about it and tried to put our finger on the cause- the conclusion we all came to was that it had to do with temporary shelter in a responsibility-free, stress-free environment and snapping back to the reality of the grind of daily work in a more-material-oriented society. With hindsight having made several extended trips to various seaside towns in Mexico since, I have a different theory to explain the depression and it is as simple as this:

When your body acclimates to a tropical climate (humid and fresh sea air) and a healthy diet (organic produce and mainly seafood with high concentration of OM-3 and OM-6 EFA’s), abruptly transplanting to a locale with poor air quality, zero humidity and a EFA-deficient diet causes jarring changes in one’s chemistry and effects manifest as depression. We mistakenly attribute the resulting lethargy to the hustle & bustle and materialism of our home surroundings and ponder whether the US is going to “hell in a hand basket.” I’m suggesting that the depression can be attributed to simple Pavlovian classical conditioning with the body chemistry changes being the true culprit and us subconsciously pairing the stimuli of our home surroundings with the behavioral response we experience from the chemistry change. If this is in fact correct, then the effects can be easily mitigated with an air purifier, humidifier and dietary supplements to approximate the tropical environment.

CaboBungalow.JPGAnyways, that’s the gist of my theory. Of course I have no scientific basis to substantiate any of this but it’s a best guess based on past personal experience and could be fairly easily tested with control groups. It would be great to see some grad student pick this up and do it as a dissertation – I will gladly volunteer to be one of the subjects if needed ;-)

I throw this out there because depression is an ugly thing and I have personally brushed with it on multiple occasions and would love to get to the bottom of what causes it. If you’ve ever experienced the “Post Tropical Vacation Blues” – leave your story here in a comment and maybe a medical researcher will latch onto this idea and test it. The bottom line- by chronicling your experiences, your physiology and the relevant variables, patterns will emerge that give clues as to the true underlying causes. Cheers to a depression-free world and to the day that mental conditions are understood with the same clarity as physical illnesses.

Jan 04

I´m sitting here in an Internet Cafe on the last night of our yearly 2wk holiday break in Playa Del Carmen with all the shopping and packing done for a flight home tomorrow. I figured this is the perfect excuse to take a minute to do the ’06 Kernel Dump and reminisce this trip.

THE SURREALITY OF THE PAST MONTH

I received some of the greatest Christmas gifts of all time this past month-

  • JumpBox landed half of the investment we were seeking to move the company forward.
  • This blog was accepted to the 9rules network.
  • My brother announced he´s having a kid.
  • My idea for the Virtual Render Farm made it to the finals of the Cambrian House tournament (winner announced tomorrow)
  • The local media in AZ (newspaper, ABC news station and FM talk radio station) each have requested interviews regarding the last post I made.
  • I made a pinkyswear with a girl I care very much about.
  • To top it all off, this morning I got a taste of the extreme sport I’ve been wanting to try for a year now called Kite Surfing and it´s every bit as amazing as I’ve imagined it would be.
seanKitesurfing.jpg

It’s a bit surreal sitting here pulling up the business section of the 9rules website almost 2000mi from home and seeing Scrollin´ sandwiched in between Guy Kawasaki’s and Kathy Sierra’s blog – two personal heroes who I’ve been reading daily now for over a year. Anyways, I made a New Year’s resolution a few days ago to come strong this year with quality, solid writing deserving to be placed alongside these superstars. This means probably cleaning things up a bit and dropping the first person tense but I’m thinking it’s still kosher to reserve the personal style for the Kernel Dumps so here goes…

NEW YEARS RESOLUTIONS

-Get JumpBox cashflow positive
-Write more better
-Lose the weight I gained on this trip
-Record the Cold Turkey Stasis album
-Simplify

I have a handful of others but those are the top five. What are yours? If you believe in the power of the open source goals meme, publish yours on your blog and then leave a trackback.

PLAYA´S EVOLUTION

Our favorite place on earth, Playa Del Carmen, has undergone some interesting changes this past year – namely a TON of development. We heard from a couple people that said this is the fastest growing city in the world right now for it’s current size. I would not be surprised. There has been a frenzy of development since our trip here last year. While it bodes well for local businesses, it´s sad to see the arrival of the corporate chain establishments.

It’s understandable why a place as magical as this one continues to draw enormous crowds this time of year (especially given that Denver is under 20′ of snow in some places right now). I’ve got great photos from this trip that will be up this week along with a post soon that explains a striking correlation I discovered today between entrepreneurship and the sport of kite surfing. Playa diffuses stress like no place I’ve ever been and I could write a page-worth of commentary on our trip, but in the interest of the new spirit of brevity and given that pictures are worth 1000 words, I´ll leave the Playa summary at this.

MUSIC FILM BOOKS PODCASTS

Music – all you need to know is Mike Doughty’s new one. Wow.

Movies – Cars and Primer

Books – I killed a ton on this trip. Crichton’s latest, Coelho’s Devil and Miss Prym, Scott Adams’ God’s Debris, The Prophet by Kahil Gibran, and Hackers and Painters by Paul Graham

Podcasts – check out the 43 folders podcast with David Allen, the latest couple from Venture Voice with the guy from Kiva.org and Jay Addleson of Digg and the Fresh Talk podcast.

IN STORE FOR THIS YEAR…

We’re heads down on refining our virtual appliance offering for JumpBox to make it THE simplest way to solve business challenges with hassle-free deployment of virtualized, open-source software. We’re maintaining the mission of Grid7 to help people Build Something Bigger by continuing to deliver more quality audio interviews with local AZ entrepreneurs in order to share the wealth of experience from people who have been able to make their ideas reality. I have a handful of personal goals, the top five of which are listed above but the underlying thread of it all remains the same as last year- laser focus on the things that are most important. The mantra for this year I’ve decided is Rock steady. We got JumpBox off the ground in ’06 and rocked it in many ways and we’re planning to do more of the same in ’07. Happy new year all and may you rock steady in your pursuits in ’07 as well.

-sean

Dec 19

vehicularThomasCrownePic.jpgWhat I’m proposing here is nothing short of the worldwide Vehicular Thomas Crowne Affair.

I hate photo radar. Hate it. And it’s not because occasionally I drive too fast and get a ticket. It’s because the city prostelitizes it as being a safety measure when in truth they’re using it purely as a revenue-generating tool. Last year in Scottsdale after only six months of installing speed cameras on the 101 highway, the city issued nearly $3MM in tickets… that’s just absurd. It didn’t make anyone drive slower. What it did was cause car accidents because inevitably some of the cars in traffic would hit the brakes as they approached the zones where they knew the cameras were. With a random fraction of the cars sporadically slamming on the breaks without warning, it’s no wonder that stretch of highway became one of the most dangerous in Arizona. Ultimately the City put an end to the experiment and pulled the cameras off the 101. Intersections throughout the Scottsdale still have red light cameras though, and the same problem exists- motorists become more concerned about avoiding a photo radar ticket rather than driving safely.

So if the challenge is how to defeat the photo radar cameras, you have a few options:

  1. You can obfuscate your license plate with a reflective spray or the little plastic shields that affix to your plate and make it difficult to read when the camera flashes. Those are banned in some states because they make it difficult to read the plate at night and worse for you the motorist and having one of will start you off on the wrong foot with an officer in the event you get pulled over.
  2. You can buy a radar and laser jammer to foil the speed-sensing mechanism on the units by disrupting the radio and light waves that bounce back and measure your speed. These devices are also illegal in some municipalities (especially if they employ active jamming techniques). Even if they are legal in your area, they too start you off on the wrong foot with a police officer.
  3. You could always get a paintball gun, be the defiant vigillante and goo up the cameras rendering them inoperable. This was actually happening in Scottsdale for awhile. Defacing city property however is against the law and this will get you fined if not thrown in jail when you’re caught. Plus it’s not a reliable or sustainable way to deal with the problem.
  4. You can accept the fact you’re getting ticketed and employ tactics like overpaying the fee to try and muck up the collection process once it’s issued. Also, because the ticket is not a certified, receipt-requested letter, you can ignore it and claim it never arrived. They will of course try to serve the ticket in person so be prepared to not answer your front door if you’re using this approach.
  5. Assuming that abolishing photo radar via policy is out of the question, you can get creative and think about the series of events through which these tickets get to you and approach the problem differently.

Think: How does the ticket find its way to you? the camera snaps the photo… someone has to look at the pictures and reference that plate number to a plate in the system… then that person mails the ticket to the address on file. Without physically altering your license plate to obscure it, how else could you make it difficult for that person to send the ticket? Simple:

Order a vanity plate with a bunch of characters that are confusingly similar in appearance.

vehicularThomasCrowne.jpgI just got my plate from AZ DMV and happily installed it this morning. It can still be read by the keen eye but from one of those crappy photo radar pictures it will be a non-trivial task to make out the characters. There aren’t many grey Tahoes in AZ that have a plate seemingly with all zero’s so with any amount of research effort the examiner could probably figure it out. But much like The Club causes enough of a nuissance to deter the would-be thief, this technique should cause the would-be photo examiner to pass over your ticket. And the more people that have plates with permutations of 0’s and O’s and D’s, the more difficult their task becomes: a veritable real life Vehicular Thomas Crowne Affair.

Is this civil disobedience? Perhaps. Is it a healthy thing to challenge the system when it sucks? You bet, especially when Scottsdale City Council has proven that all but one member is utterly incapable of performing their job (which should consist of listening to the citizens they supposedly serve and ensuring their concerns are addressed). You can go out and try methods #1-4 or you can abide by the current rule set, use your head and practice passive resistance. I propose the latter and suggest this tactic as a meme in order to send a message to the City of Scottsdale and other municipalities about how f’d up their financial printing press (ummm, I mean photo radar system) is. Research in Europe has already demonstrated that less signage, regulation and distraction makes drivers more aware of their surroundings and, consequently, more safe on the roads. The city needs to either admit that photo radar is a revenue-generating tool or do away with it. Period.

In Arizona getting a vanity plate takes $25 and all of about 5min to order online via this page on ServiceArizona.com. The plate arrives in the mail six weeks later and you swap it out. Done. You do have to specify the reason why you want that particular sequence of characters – I would suggest “Vehicular Thomas Crowne Affair.” Most plates have up to seven alphanumeric chars. Using O’s, 0’s and D’s there are a total of 2187 possible permutations for each state. Get your plate while it’s available! If you dig this technique, then digg this technique.

UPDATE 1/6/07: so this post has generated quite a local media frenzy while I was away on vacation. It made the Reddit homepage then was referenced from a Tribune article, TheNewspaper.com, and then yesterday Channel 3 and ABC Channel 15 interviewed me. I’ll be on KFYI talking about photo radar and the controversy of defeating it via this method and why I think it’s justified. I have not yet read the study on the 101 – if anyone knows where it can be found I would love to see the results and more specifically how it was conducted and how the researchers are interpreting the data. Call in to KFYI tonight at 7pm and chime in with your piece to take part in this discussion- I don’t see the phone # on their site but listen on AZ AM 550 and I’m assuming they’ll announce it. Thanks for everyone below who took the time to voice an opinion. From the comments below it’s clear that people have strong opinions one way or another and it should be a lively discussion.

LicensePlateOpEdarticle.jpgUPDATE 1/7/07: big thanks to Roberta Gale of KFYI for having me on her radio show last night. And here’s a salty op-ed piece from the Tribune. Betty Conklin clearly needs to switch to decaf and check her facts- a 16yr driving record with one ticket and one accident is hardly reckless.

This concludes the experiment. I registered the JumpBox vanity plate and will retire the OD00D0O plate when the new one arrives. It was never about evading the law or shrugging responsibility. It was about calling attention to photo radar and encouraging people to protest it. I have confirmed my suspicion before ever testing it on the road- the registration they issued me for my truck doesn’t even match the plate. It didn’t take photo examiner error for this technique to be effective- they err’d before the plate left ever the factory… Anyways, thanks for all the comments- I’m glad this experiment helped provoke some thought and stir people to consider some of the flaws with photo radar. It will be interesting to read the details of the independent study on the 101 photo radar safety survey when they finally publish it.

UPDATE 1/30/07- So this is the last update to this post- here is the new plate that arrived yesterday and has been swapped out for the 00DODO0 one – I’m happily sporting this one now but will consider changing to a new plate for all of ’07 for a six-digit sponsorship fee… ;-)

JumpBoxPlate.jpg

Here is the footage from the ABC “Good Evening Arizona” interview:



My favorite hate emails so far have been the ones where people say “what if someone is planning to commit a felony? You’re helping them get away.” Sorry, but which is more likely: that somebody planning to commit a serious crime will order a creative license plate then wait 6wks for it to arrive, or to just put duct tape over their plate and go do it? Oh crap I just told people how to put tape on their plate… c’mon people. I’m glad this experiment caused a stir and provoked some thought on the hypocrisy of photo radar. Aparently it made it all the way to Houston – sweet!

UPDATE 9/24/08: So the company behind the photo radar in Phoenix (Redflex) is more evil than I originally imagined. Apparently now they’re implementing active scanning of license plates of every vehicle that passes through one of their cameras, OCR’ing the plate and comparing it against a police database (cue Minority Report music).

Dec 15

waterdrop_1.jpgWe had the second meeting of the Social Media Club last night in Phoenix, AZ and I believe I can finally summarize the disconnect between old media marketing folk and the new media people who understand the essence of what social media is about. For the sake of this discussion, think of effective marketing as the art of spreading ripples of awareness throughout a glassy pond. If the goal is to cover as much surface area in as little time as possible, this is the critical distinction:

Old media folk are used to a one-shot, one-direction stone toss – you get one chance to lob your rock into the pond and watch the ripples as they emanate out from that. New media people realize that the pond has mud skippers and dragonflies in it, each capable of generating their own ripples and far more important than the waves generated from your toss are the secondary and tertiary ripples coming from the pond’s wildlife.

waterdrop_2.jpgThis rift in philosophies really is that basic. While old media folk will be perpetually looking for a bigger rock to heave into the pond in order to displace more water, how to optimize the trajectory of their throw to get a greater initial splash and how to aim it just right so it lands in the very center of the pond to yield the maximum potential coverage area, new media people will be thinking about ways to reach the wildlife with messages worthy of redistribution. Under the old media paradigm distribution was scarce and channels were controlled by a select few so the well-aimed boulder throw made perfect sense. Today distribution channels are limitless, it’s the attention that’s scarce and the transmissibility of the message is what’s important.

Understanding of the principles proposed in books like Tipping Point is critical. Whether you refer to the pond wildlife as Seth Godin’s sneezers, Guy Kawasaki’s thunderlizards, Malcolm Gladwell’s mavens, or Robert Van Arlen’s igniters – their role is the same: they are the second and third-generation ripplers that filter and relay your message to the rest of the pond (and ripplers talk with other ripplers). The primary determinant of the virility of your message is the value of the message itself. The level of credibility of the ripplers determine it’s tertiary transmission. Yes it’s helpful to connect first with high-ripple-potential wildlife but it does no good if you hit them with a boilerplate press release. Your message must represent clear and present value to that wildlife and the depth of that connection you establish with the rippler is everything. Traffic is of secondary in importance compared to quality of the connection established.

waterdrop_3.jpg As far as the Social Media Club, it’s an energetic group if not a bit overly so. There is an air of irrational exuberance that smells similar to when the dotcom craze struck as people started regurgitating buzzwords. Suddenly people think that blogs and wikis will solve world hunger and that blogging (the verb) is a sacred art form somehow different from writing. It should be no surprise that awareness and attendance of this group has ignited so fast given the nature of the subject matter. Last night had significantly more substance than the first though I’m happy to say. Francine who helped pull folks together as only she can, wrote up her take on the event and was right on with her comments. I’m planning to check out the next one as I am interested in this new press release style they’re talking about. It will be interesting to see how the group evolves.

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