May 19

Following the lead of my man James Archer on his latest post “Powering a Professional Web Firm” here’s a run-down of the technology we’re using inside Grid7. Colorcoded by opensource, Freeware/shareware and commercial products.

Software

Communication/Collaboration

Environment

  • Server platform (Grid7) – Apache FastCGI serving Ruby on Rails 1.1, Python
  • Server platform (Lights Out, G7 website) – IIS 6 serving ColdFusion MX 6.1, BlueDragon, PHP 4, ASP.NET, Perl

Frameworks

Development

Design

Reporting

Productivity / Administrative

Miscellaneous Apps

Miscellaneous Services

Hardware


Future Plans

What’s interesting is how central the iPod device has become as far as a platform for communication for us. We use it for capturing and syndicating the audio from meetings and I use it personally along with the Griffin iTrip to stay ontop of the latest conferences and interviews with industry experts via ITconversations and Venture Voice. I can’t comment on all the Mac applications as that’s Kimbro’s realm (hopefully my realm eventually). If you have any critical pieces of infrastructure you’re using in your company that aren’t on this list, do tell.

© 2005 Lights Out Production – All Rights Reserved Worldwide

May 15

What do Percocet, Vicodin, Lidocaine, coldpacks, physical therapy, Flexall 454, a sling and acupuncture all have in common? They’re all pain-alleviating technologies I’m using right now on my shoulder after sustaining a rotator cuff injury on my birthday last weekend. Check out this xray from the emergency room:

Unfortunately it doesn’t do much to show the knotted muscles or convey the level of pain associated with this injury. And I didn’t get the films for the MRI I had on wed (ever have a 4″ needle jammed into your shoulder socket to inject contrast dye? wheeeee). I’m fairly certain that if torture experts learned about this, the “bamboo under the fingernails” technique would be quickly replaced. We had a great time for Cinco de Mayo and took the party bus out and celebrated my 31st. Unfortunately my truck’s battery somehow died that night and even though I got it started by jumping it the next morning, it crapped out in traffic on my way to buy the battery. I guess being dehydrated, amped by the adrenaline of having cars whizzing around you and trying to push a one-ton automobile out of the road by yourself is a bad idea… I got it moved but not before ripping the muscles apart in my left shoulder.

Odd things I’ve learned this week being one-handed:

  1. For the first time since high school, I am able to write faster with a pen than I can type.
  2. Flossing is one of the more difficult activities to achieve with one hand.
  3. I’ve actually found a practical use for the electric pepper grinder gag gift I got for my brother for Christmas
  4. How much we take for granted the absence of pain everyday

On a different note, the window for applying in the 4th round of submissions for the 9rules Network is tomorrow (Wed) one day only. My friend Chris is currently syndicated through them and says it has tripled his readership so it’s worth it for anyone who uses his/her blog to reach potential clients

I’m scrambling to complete Phase I of the ABC project this week to meet their deadline. I feel like the runner that comes around the final turn only to pull a hamstring and wind up clawing his way across the finish line though- typing is waaay hindered right now and it’s going to come down to the wire. I will do an extensive writeup on what I learned and all that was involved in delivering this system once it’s live. It’s been an enormous exercise in pushing the limits of screen scraping techniques to essentially emulating a browser and writing a wrapper API for a system that had no way of exposing its internals and then to automate a bunch of business processes via the API I created. The most challenging thing is not that this company fails to provide an API to their system but that they have countermeasures in place to thwart people like me from doing what I’m doing so essentially I have to defeat those first before I can make the screenscraping work. My legacy integration stuff is all done in ColdFusion running on BlueDragon JX and entirely done using cf components and xml mapping files. What’s nice is when this company inevitably changes the formfields in their system, I only have to update an xml mapping file and the client-facing application theoretically should not have to change at all. The guys from Fivetwenty Web Services were an absolute pleasure to work with (I subbed the client-facing portion to them so I could focus entirely on all the legacy stuff). Their stuff is all .NET and we talk XML back and forth. The next phase will encompass all the financial data and involve extending the legacy integration to talk with a housing provider app that rides ontop of a FoxPro db, a custom Cobol accounting system and an AS400 that has all the data from the social workers- all this to avoid the volley of faxed patient information that is their current process. Everything must be HIPAA-compliant so it’s all stored encrypted in the db and the encryption key actually resides on a different network segment (thanks to the 520 guys)- it has been quite an experience setting it up… I will definitely share what I’m allowed to as far as lessons learned.

BTW, Pandora rocks – if you haven’t used it yet, be sure to check it out. It’s a free, flash-based music discovery service that lets you setup your personal radio stations and learns to recommend artists you like. What’s cool is you can share stations with friends. I just added their js widget to my blog on the right column to syndicate my stations. This replaces shoutcast now for me as being the music of choice during the day.

© 2006 Lights Out Production – All Rights Reserved Worldwide

May 09

MCping.comToday we released a cornerstone, enabling technology that serves as a librarian/notification service to allow structured blogging content created using microcontent to be funneled to easily consumed by edge aggreator services. My partner Kimbro wrote the structured blogging plugins for both WordPress and Moveable Type which have been available for a few months. Adoption of the plugins is a chicken/egg conundrum however until there exists a compelling reason to create content using micontent definitions.

MCPing is the equivalent to the “Ping-o-matic” service of blog posts and provides a central, open notification system to any edge aggregator that wishes to subscribe to a certain MCD channel. Soon to follow is the next project we have been developing, Rawjobs.com – the first edge aggregator to consume these structured posts and provide a job posting service.

Read more about what’s to come on the Grid7 site and be sure to subscribe to our new podcast that promises to provide a more tangible, organic means for sharing the insights we gain through our pilot program.

© 2005 Lights Out Production – All Rights Reserved Worldwide

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Apr 29

“Value-for-Value” as my friend Ed Nusbaum would say… if I hadn’t already filed my taxes this year I would try this approach:
************************

Dear Internal Revenue Service:

Enclosed you will find my 2005 tax return showing that I owe $3,407.00 in taxes. Please note the attached article from the USA Today newspaper dated 12 November, wherein you will see that the Pentagon (Department of Defense) is paying $171.50 per hammer and NASA has paid $600.00 per toilet seat.
I am enclosing four (4) toilet seats (valued @ $2,400) and six (6) hammers (valued @ $1,029), which I secured at Home Depot, bringing my total remittance to $3,429.00. Please apply the overpayment of $22.00 to the “Presidential Election Fund,” as noted on my return. You can do this inexpensively by sending them one (1) 1.5″ Phillips head screw (see aforementioned article from USA Today newspaper detailing how H.U.D. pays $22.00 for each 1.5″ Phillips head screw). One such screw is enclosed for your convenience in matching the correct type of screw.

It has been a pleasure to pay my tax bill this year, and I look forward to paying it again next year.

Sincerely,

TAXPAYER
************************

note- this came on a printed page from my grandmother so I don’t know to whom it can be attributed but it’s genius. Odds of the IRS finding the humor in this…zilch. Odds of getting audited after this stunt…solid to very solid.

Apr 28

pasteurizedThought

Paul Scrivens over on 9rules Network recently advised prospective applicants for their network to maintain consistency in the frequency with which they post. I’ve seen this advice given elsewhere so I don’t mean to pick on Paul but I respectfully disagree with this. Blogging is not about informative journalism, it’s about taking what’s in your head and bubbling it up into a virtual playground which extends beyond the earshot of the people you normally share your ideas with and making them available for anyone on the playground to consume, synthesize, criticize, remix and respond. It’s not about grammatically-perfect language, absence of spelling errors or slick design (though those elements help the digestibility and transmissibility of your thoughts)- it’s about unadulterated expression of the things that are core to one’s being and it’s about connecting with other people on a very fundamental level. The term blog when used as a verb still feels hoaky to me because it seems to imply that you’re practicing a different art that involves customary practices. Dude, you’re not- you’re writing. Period. It just so happens that your publishing mechanism incorporates certain features that make it easy for people to monitor and respond to your words but there’s nothing inherent to this act of writing when it’s on a blog that should demand it occur on a certain schedule. I went 3wks this month focused on other things and now this is my 3rd post in the past 12hrs… If you’re looking for traditional journalism with regular frequency of publishing you pick up a trade publication or periodical (ahem, periodic-intervals…). Imposing artificial consistency and forcing regularity on one’s blog posts robs them of the characteristic that makes them interesting to begin with- their "raw-ness."

The critical thing to understand here is that the people writing the interesting blogs out there are not writers by trade- they are wacky people in weird professions doing bold things and chronicling what happens. It’s the realest of the reality shows- an uncut, from-the-source account of what is happening. Would you rather read the blog of a media journalist or the blog of a deep-sea treasure hunter? How about a forest fire smoke jumper? Or an arctic explorer who hiked to the North Pole on foot ? Call me crazy but a few weeks without posts from any of those people would be completely acceptable. I don’t proclaim to have nearly as sexy a job as any of those people but I’m extremely excited about the projects I’m part of right now and I’ll go stretches of several weeks without posting and instead focusing intensely on other pursuits. Being able to write at will and not adhere to any deadlines (I believe) is core to the proposition of what makes blog content compelling. If you have ever tried writing a piece of music by a schedule it’s the same effect. So "why do you write?" is the question my buddy Keith asked. It’s a stew of motivations for me, namely:

  1. expression: idea catharsis from all the things that pile up in one’s head
  2. connection: a basal desire everyone has of connecting more intimately with other human beings
  3. uncertainty: that "you-neva-know-whatchu-gonna-get" thrill of the random backflow of ideas and people you meet
  4. archival: consolidation of insights and techniques and references in a spot you know you can come back to and refer others to
  5. credibility: hosting a living resume that anyone can traverse to learn your capabilities
  6. encoding: writing helps with retention and recall of concepts later on
  7. exposure: shameless self-promo for whatever you do and a way of reaching new potential customers

Running your raw observations through any purification process dillutes the effect of each of the above and removes the edginess – at that point you’re not truly L-I-V-I-N as Wooderson would say. Google’s blog as useful as the info is, has the distinct flavor of being run through five approval layers and tweaked by marketing folks until all the impurities are gone and it "meets criteria for alignment with corporate vision" or whatever. What’s funny is getting syndicated by 9Rules is on my laundry list of goals – arguably criticizing the advice of their founder is counterproductive to the realization of that goal and yet reserving one’s honest opinion for the sake of advancing is an empty win and in doing so you trash the validity of what you’re you’re trying to get syndicated. And therein lies the rub…but that’s just my non-journalism-major take on this subject. Oh and I swore I would never fall into the trap of blogging about the act of blogging like Dennis but here I am doing it- I suppose it’s inevitable at some point.

© 2005 Lights Out Production – All Rights Reserved Worldwide

Apr 28

I just downloaded Google Sketchup and went through their tutorials. I did two years of work with 3d studio max creating animations for jury trials and I gotta say this is interesting. From a 50,000-ft strategic view, it seems perplexing why Google would release a 3d modeling application when they’re typically thought of as a search company. And yet when you look more closely this move is hugely-consistent with John Battelle’s assessment of them building a massive database of intent.

If you think about what Google really is- they’re not a search engine company at all. They’re not even an ad company. They’re an information broker that is making their commission through different angles by hooking people up with the knowledge they seek. Their mission statement says their goal is “to organize the world’s information and make it universally accessible and useful.” By their own words they want to become the librarian for the card catalogue of everything that currently exists. But realistically their goal is more ambitious than that: it’s to know exactly what everyone wants at any given moment that does not yet exist for them. If the analogy of energy in its kinetic vs. potential states can be extrapolated to “information as energy,” Google is far more interested in the “potential” side of the equation. In fact I would argue that they are closer to Joseph Campbell and Karl Jung in their motivations than they are to Rupert Murdoch in terms of desire to create a real-time map the world’s collective intelligence at any given moment and broker the info exchange vs. scraping profiles on Myspace and targeting users with personalized ads. Of course they’re a public company now so it’s not entirely up to Google anymore what Google will become…

The SketchUp program from a tactical perspective is the distillation of the basics of a 3d modeling environment without the animation capabilities. It’s extremely friendly, simple, intuitive and their quickstart tutorial is solid. Compare the toolset from SketchUp on the left to that of 3dsmax on the right:

sketchup 3dsmax

It’s reminiscent of the way Flash first felt as a vector drawing program after having used the more-powerful-yet-complex Adobe Illustrator for so long. The most interesting promise of this 3d app is not just in that it reduces the barriers for the layperson to be able to model fictitious things – it’s greatest value is in its integration with google earth. It will allow people to imagine things and overlay them where they would exist in the real world (or the “big room” as my buddy Dave calls it) and then share these dreamed objects with others. The teaser example graphic on their homepage shows an animation of a 3d model planning of a wooden deck evolving on the back of a house presumably tantalizing the viewer with the prospect of conceiving new home additions and overlaying these dreamed additions on reality via google earth. WOW- so Google essentially wants to:

  1. know what your dreams are (exactly how you envision that log cabin you want to build in the mountains)
  2. and where you want to manifest them (30 yards away from the creek and just south of the rock outcropping- lon/lat GPS coords…)

Understandable now why this app is compelling and very consistent with their strategy…It’s them giving a virtual lego set to the world and watching what people make with it – a more open-ended way of asking “what do you really want?” Armed with that intelligence they will have all the essential ingredients to broker info that helps get you there and doesn’t just satisfy your sterile web searches but that hones on the emotions and the passions that are driving your searches, and THAT (any salesperson will tell you) is where the the true power is in being able to close a customer.

The real question is, “which will be the first bionics company that google purchases?” And once that happens, how far off is it until the release of “Google Desktop: Brain edition?” There have been huge advances in bionics recently and scientists can now patch into the visual and motor cortex and to the point to facilitate sight in blind people, hearing in deaf people and even instill telekinesis in monkeys (no joke – listen to the podcast to hear how they’ve done it). My question to you is: if you could upgrade your brain to jack directly into google’s information database but the tradeoff was that they got to index your brain, is that a pill you would willingly swallow?

© 2005 Lights Out Production – All Rights Reserved Worldwide

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