May 02

Just a quick show of hands, how many people would find it useful to have an event like BarCamp only focused around tactics for promoting your stuff? We were kicking around the idea yesterday of an event called “MarCamp” (and actually Austin came up with “MarKamp” which is even better) that would take the same unstructured, self-organizing format of the other *Camp events. A quick search reveals this event back in 2006 in SF but it doesn’t like like anything came of it.

This is something I really want to see. We have all these different marketing initiatives we’re kicking around now and I just want to run a “Matrix training program” and instantly have all this experience now. It would be great to have a BarCamp style event where you could sponge up experience from folks that have learned this stuff the hard way and then contribute back what you know.

I will help make this event happen if there’s enough interest. Topics that I would most like to see:

  • referral programs
  • affiliate programs
  • reseller programs
  • loyalty programs
  • adwords campaigns
  • building effective landing pages
  • web analytics
  • split testing (GWO, adwords, email)
  • writing effective copy
  • focus groups: how to conduct an effective one and analyze/apply the results
  • experience running call-in “fireside chats” on something like gabcast
  • lessons in establishing user community for your product
  • social media services, the right way to use them for biz: twitter, facebook, linkedin, stumble upon
  • conducting publicity stunts that work
  • pulling off the effective tradeshow
  • If you can think of others of interest, add them in a comment and let me know if this is an event you would attend. If we get even ten talented marketing folks interested, I’m doing this. We’d most likely be able to get a free venue like we did for BarCamp Phoenix. Of course the inherent paradox here is we’ll need good marketing skills to promote awareness of the event to all the marketing people we’d like to attract ;-) All thoughts on this idea are welcome in the comments field.

    Jan 14

    Ever wonder what snowboarding is like? I took inspiration from our friend Matt Asay and shot a video this weekend coming down from the top of Snowbowl in Flagstaff, AZ (beware, it’s shaky):



    I threw the song I just recorded on there as a sound track. Conditions are perfect right now, unfortunately the lift lines indicate that the rest of AZ knows this. More pics from our trip here.

    Jan 06

    Newly-remodeled, fully-furnished 3BR 1700sqft rental home in the heart of the action in Phx available for the entire week of the Super Bowl and the FBR Open. Located in north Tempe on the border of Scottsdale this house is perfect for entertaining and in the ideal location:

    • 2min access to the 202 and 101 freeways
    • 5min from famous Mill Ave in Tempe (shops and restaurants)
    • 10min from Old Town Scottsdale (Superbowl festivities and commentary on the water front)
    • 25min from the stadium in Glendale

    House sleeps 7 (TV room has a pull-out couch and one room has bunk beds). Ammenities include:

    • hot tub
    • barbecue
    • 17′ HDTV projection screen and 24" flatscreen both with cable
    • wireless internet
    • all new furniture including leather couches and recliners
    • new stainless appliances and granite counters
    • covered 2-car garage
    • washer & dryer
    • yard with horse shoes

    $10k for 7 days rental

    $5k due by Jan 11th, $5k due upon arrival plus $2k refundable damage deposit. Will accept paypal, wire or money order. No smoking inside. Pets okay. The game is only one day- proximity to the real action in Scottsdale and Tempe the rest of the week is where it’s at! Check comparables on Craigs List– this will not last long. Call or email Sean with inquiries: 480.221.5500 sean -at- jumpbox.com

    front of house
     
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    Nov 21

    Chance Carpenter of Essential Event Technologies just posted the videos from a bunch of the sessions at the Arizona Entrepreneurship Conference that was held on Nov 8th. Here’s the video from the panel I moderated on Innovation as a Process. Chance does this for many local events in AZ and it’s a great way extend the reach of the discussion beyond the walls of the actual event. Contact him through his web site if you want him to do this same type of video archival for your event.

    Sep 13

    Get back to work.

    I’ll say it again: some of you have literally made a job out of preventing other people from doing theirs. Stop, go back to work and do something useful. You busy yourself with the task of harassing people who are coming to this country and busting their ass with insanely hard work in order to make a better life for their families. Granted, they don’t have the appropriate papers to be here but instead of wasting your time trying to keep them out, why not embrace the reality of this situation and find a workable solution to cope with what is happening? Somehow along the way you have confused citizenship with what it means to be American. What these people are doing is in fact the very essence of what it means to be American. Remember that we came uninvited to this country to escape a crappy situation at home and build a better life. We certainly didn’t get our papers from the Indians when we arrived. And yet because the illegals that come over now lack official documents stamped with official symbols, you decide to waste ungodly sums of money raised through the efforts of those of us who are working in a futile attempt to prevent them from being here. And the worst is that they’re doing jobs that nobody wants to do anyways. Frankly, those people are way more American than the ones that are born here who choose to sit on a couch and collect welfare.

    I’m an Arizona native of thirty-two years. I’ve had the privilege of watching Phoenix evolve to become the fifth largest city in the US. It’s a place of incredible potential and yet we are home to some of the most right-wing, close-minded curmudgeons imaginable. We have a sheriff that makes his prisoners wear pink underwear because he can. We have wacko, sanctioned vigilantes at the Mexico border called “minute men” who are armed with rifles and pistols volunteering to pick off anyone who comes across. I love this State but we are famous for our “Rambo-style” idiocy and legislative blunders like the conversion natural gas debacle. About once a year we seem to fall on our face with a new piece of ill-conceived legislation from our government. And in keeping with that tradition this year we now have this latest disaster-of-a-law (House Bill 2779) that is supposedly the magic cure for stopping illegal immigrants. Let me explain why this is not going to work.

    I am not a lawyer but from what I can understand from reading this bill, this law which becomes effective 1/1/08 proposes to attack the problem of illegal immigration by giving the State government teeth to go after businesses that hire an illegal. Sounds great on paper, right? Consider though that one infraction from a company doing business in AZ made unknowingly can result in suspension of their business license. A second infraction discovered (not committed) during the probationary period results in the permanent revocation of their business license. Companies headquartered in AZ that have employees in other states? All employees layed off. Companies with thousands of employees where two somehow slipped past HR’s eligibility screening? Goodnight. Critical infrastructure companies like hospitals, public transportation, utility companies? Not exempt. The obvious flaws with this legislation that somehow escaped those signing it into law:

  • How does the State propose to process the influx of complaints? The government staffing necessary to receive and enforce the complaints – where does that money come from?
  • How about the fun new burden on HR in every company in Arizona? They’re required to maintain compliance by periodically re-verifying each employee’s I-9? How many person-hours per year across every company in AZ will be required to perform this task and from where will these hours come?
  • Provided that resources magically manifest on both the government and business sides of the equation, do you really believe this top-down approach is going to stop some guy from hiking across the desert or piling into a van to come to America when his family is starving and there’s no way to provide for them at home?
  • So what we end up with is the same number of illegal immigrants entering the country now with zero chance of doing anything productive for society once they’re here. They’ll still have the same starving family at home so either they’ll turn to crime to raise the money necessary to feed them or you’ll see them begging on the median at the highway on-ramp. All this law does is guarantee extra headaches for employers, added taxes to fund more beaucracy and paper-pushing in government, and the displacement of illegals from constructive jobs to crime and destitution.

    I love Arizona but I’m afraid this is shaping up to be another faceplant in our tradition of ill-conceived legislative moves. This bill is not the product of trying to come to a realistic solution, it’s clearly the re-election tactic of a few politicians wanting to win votes by pinning the hard-ass immigration star on their lapel. Were they to be responsible for actually implementing this (beyond signing the parchment) there is no way in hell this would fly. We need to take a Freakonomics perspective here and ensure incentives are at work at every juncture of solving this problem. We need to establish a scorecard for how effectively the bills passed by each Senator actually performed at accomplishing their objectives- basically a fantasy league for Senators that tracks what they did. Campaigning becomes dramatically less important at that point- just look at their scorecard for how well they did last term.

    So to summarize: yes I realize we need some kind of mechanism to deal with illegal immigration but this law is not the way. Piling up sandbags to prevent a flood works in situations where there are acute and infrequent downpours. But when it’s the ocean that’s steadily encroaching, sandbags aren’t going to help- you need to rethink the problem and figure out how to work within the reality of the new terrain. As cheesy as the acting in this movie is, it has an interesting premise: what would happen if all the illegal immigrants suddenly vaporized? Think about it: agricultural industry would grind to a halt, restaurants would be left with nobody in the kitchen, good luck finding a gardener, the construction industry would collapse… These people perform jobs that nobody else wants to do. Who is going to tar a roof in a 120deg Arizona summer? Certainly not the guy sitting on his couch collecting a welfare check, he’s busy watching Jerry Springer. Rather than wasting immense resources to “vaporize” these immigrants, we need to figure out how to utilize them. Think amnesty programs. Think multi-lingual centers for processing new entrants and having probationary “parole office” arrangements whereby these people check in, contribute taxes on their earnings and are accounted for. Contrary to belief, reduction in the supply of menial labor jobs does not take away gainful employment from American citizens, it frees them up to do more interesting, fulfilling and skilled work.

    I’ve already wasted too much time in writing this letter. And you as well in reading it.
    Get back to work.

    sean

    Aug 05

    Big ups to Derek Neighbors for pulling together the first ever Phoenix Dev House last night and hosting it at his place. It was a 12-hr hack session modeled after the first one conducted in SF. The idea is to get a bunch of coders together in a room and kick around ideas and then act on them, cranking out some code and getting something tangible finished by the end of the evening. At the first Super Happy Dev House they ended up writing the wiki system that was used to collaborate on future events (apparently Derek used this as well for the Phx site).

    There were some great demos- Brian Shaler showed off a couple projects he’s been working on including an offline tool for digg users which he plans to unveil shortly and his crappy graphs site. This is the guy who figured out the secret of getting massive diggs for his stuff – write flash-based visualization tools for digg users. Josh Knowles showed off an app he made for the iPhone that allows him to control a keynote presentation on his mac from his iPhone – very cool. He’s also working on an app for the iPhone that’s similar to the Feelrz idea I submitted to Cambrian House. If he pulls that one off it has the potential to become absolute craze like Twitter. David Koontz showed off something he’s doing with JRuby but honestly he lost me at “J” :-( Lorin Thwaits demo’d a pet project of his that makes it easy to find very large prime numbers. I still don’t fully understand the utility of this but apparently the problem is important enough that the EFF is giving away $100,000 to the person that finds the next big one. You’ll probably see Lorin on the Discovery channel next month… James Britt was able to get some insight that helped him solve a Google Gears problem. I showed off the Sentinel application I had written a few years ago to solve the issue for people who transact business internationally of maintaining compliance with the OFAC’s SDN list. There were other demos but I had to leave early. But not before demo’ing a bomb-ass guacamole recipe (see picture).

    nerdConvention2007.jpg

    If you’re a nerd in Phoenix you’ll want to do a couple things if you haven’t already:

  • Sign up for the next happening on September 15th at UAT. Ideally, sign up to give a talk and not just attend.
  • Join the Elev8AZ google group and help boost visibility of tech in AZ by keeping up with announcements and promo opportunities that can get local AZ people and companies noticed
  • This week begins the voting on SXSW panels. We’ve got handful of AZ people that have submitted talk proposals so be sure to vote for your local favorites.
  • If you haven’t yet been to a Refresh Phoenix event come out this Tuesday and meet other nerds doing cool stuff in AZ.
  • And look for another Barcamp in the early December time range. You can monitor the RSS on that page to stay updated.
  • These events generate real ideas, relationships and even businesses. Thanks again to Derek for putting it together. If you’re in Phoenix and complaining that there’s nothing happening in the tech scene, there’s no excuse not to be at one of these upcoming events.

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