Mar 31

Big thanks to Francine Hardaway, Phil Blackerby and Ed Nusbaum for inviting me to speak with their class on monday and share what we’ve learned on product development in our experience in building JumpBox. Fastrac is a great program sponsored by the Kauffman Foundation. I went through 2 semesters of this course a few years ago and it’s an honor to be invited back as a presenter. Note: realistically Kimbro is the visionary behind our product and he should be the one to give this talk, but I did my best to distill the 10 lessons I’ve gleaned around product dev while riding shotgun in building our our company/product offering. Here are the slides (feel free to share, embed, email, whatever):

We played the “product box” innovation game and had two teams invent and sell a new type of lawn mower in 10min. This is a great exercise to grok the difference between features, advantages & benefits. Here are the product boxes they came up with:
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We had a little friendly “industrial espionage” given the proximity of the teams ;-) but good times. If you’re starting a company I definitely recommend looking for the fasttrac course in your area. It’s inexpensive and “gets you out of the building” and talking with other people who are in the same boat.

Oh and I try to share helpful info and links for entrepreneurs and software startups. If you use Twitter follow me for those tidbits.

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Mar 23

Is this feasible to build? Bonus points if you can figure how to cancel out external music while letting me listen to my own.

You have a UI prototype and a pre-order for at least one at $300- someone please build it.
If nothing more consider doing it as a public service.

Mar 17

If you were tasked with re-architecting the typical high school experience with the end goal of “better equipping students for whatever they do next,” what changes would you make? Don’t confine your ideas to simple curriculum changes either, go nuts. Change anything about the full experience. Some aspects to consider:

  • how are classes delivered?
  • what is the best use of classroom time and what interaction can be conducted electronically?
  • how are parents involved?
  • how are grades determined?
  • how are grades reported?
  • is there another system besides standardized testing that will yield objective results?
  • is striving for objective results even the real goal?
  • how early is too early to fork the paths of college-prep hopefuls from others?
  • what skills are timeless and is there a better approach than the current one for developing these?
  • what’s the new interaction model look like in the classroom?
  • if the agile manifesto were written from the perspective of teachers today, how would it read?
  • what aspects of how classes are rendered is completely legacy and can be thrown out
  • are there any fundamental sea changes occurring with skill development like shift from knowledge-retention as a goal to development of knowledge acquisition strategies?
  • how do you amplify “street smarts,” social skills & intangible benefits?
  • what can be entirely eliminated from the existing system?

Every time I hear the phrase “education reform” I cringe. Not because I don’t believe it needs reforming, but because the people throwing the phrase around are thinking in terms of “How can we boost standardized test scores? How can we graduate more students? What counseling programs can be introduced to reduce dropouts?In other words, they’re thinking purely in terms of optimizations to the existing flawed system. The phrase “lipstick on a pig” comes to mind. These people unfortunately suffer from the same “curse of knowledge” that will guarantee their thinking remains constrained to the current paradigm.

Try this Innovation Games exercise: Try to imagine forward ten years. The kids that are currently in high school now will be a few years into the workforce (and possibly more if they skipped the college step). Hold an image of prosperity. Picture a scene of advanced living standards, a world successfully meeting challenges from all sides with our environment, urban development, natural resources, international relations, medical challenges, etc. Picture the younger people who are either responsible for these advancements or who are delivering the labor to render these developments. NOW…

Project yourself back ten years from this future point of prosperity and ask “What must the high school environment for these young adults had to have looked like for them to develop the qualities they possess today?” Note: this is a waaay different question than the typical “what should we change today about schools?”

I haven’t thought through all these suggestions entirely but here are some raw ideas that I’ve been thinking about:

Curriculum substitutions

Allow students to nix their current electives and choose from the following:

  • basic accounting & finance: reconcile statements, concepts of interest, budgeting, investing
  • speed reading
  • typing
  • practical web knowledge: effective search techniques, web fundamentals, intro web apps
  • GTD methodology
  • collaborative web applications 201
  • negotiating
  • persuasive writing
  • public speaking
  • sketching
  • team collaboration
  • scientific method
  • critical reading
  • logical fallacies
  • entrepreneurship
  • personal branding
  • nutrition, health & wellness
  • money management
  • time management
  • stress management
  • basic auto maintenance
  • minor home repairs: clothing fixes, appliance maintenance
  • incentives & economics
  • career safari

While these are typically thought of as college subjects I believe they’re core enough to merit pulling them down into the latter half of high school. The fact that things like money management, critical reasoning skills, basic auto maintenance and time management were never taught has always seemed like a major omission. And how obvious is it to have a course that exposes students to the breadth of careers available and plant early seeds which the student can investigate? While my high school experience was 90% quality, we had courses like Biology, Calculus and European history which I would have gladly traded in a heartbeat for any of the above.

Interaction model changes

To me it’s clear the interaction model needs to move away from the primarily unidirectional “hub and spoke” teacher-broadcasting-to-students approach. It needs to move towards a clustered student-to-student group mesh interaction with the teacher as facilitator. The immediate response is likely “wouldn’t this just be pure chaos with blind leading the blind?” The key is to think of this mesh spanning vertically across grades. Look to the interaction model of a martial arts dojo where experienced students must teach smaller groups of novice students in order to advance to their next belt. When you must learn something to the point at which you can teach it to others, it necessitates an entirely different level of understanding (not to mention it amplifies the power of your teaching force and the new “teachers” are much closer in demographic profile to their students and therefore better able to relate).

Course goal changes

The concept of courses as we know them today seems at best geared towards “imparting knowledge” and at worst “teaching to the test.” Perhaps the goal of school needs to be rethought more in terms of one’s “essence discovery,” cultivating raw talents, inspiring students to seek to develop these and most importantly, getting to a point of being excited to pursue whatever is next? We need to think of educating kids more like developing an athlete. I had this discussion with a good friend over lunch the other day: it seems like schooling for us mostly consisted of loading our mental computers up with software. The game now has changed and it’s more about developing our CPU/RAM capacity, installing a better OS and learning strategies for finding the software we need at runtime.

Grading model changes

To support the above goal, the concept of grades needs to be reassessed entirely. Given how the world works clinging to standardized testing is like if eBay were to discard its peer rating system in favor of a 100pt multiple-choice test administered to each buyer to determine buyer ratings. Sure, it’s a more standardized approach… but that’s all it is. It sacrifices meaningfulness for the preservation of “standards.” I don’t have a concrete proposal for what this new system should be but I know when something’s broken and standardized testing (especially the AIM’s test) is horrifically broken. We need to consider moving to a market-driven peer-review type grade system. Investigate marketplaces like Elance and “asymmetric follow” systems like Twitter to get ideas here.

Changes to Parent involvement

When I was in high school we had a parent teacher conference once a semester. One night. Likely the only interaction our folks would have with our teachers (unless we really f’d up in class that semester). With all the low-friction collaborative tech that’s available these days there has to be a way to channel more meaningful input to the parents and get more pro-active involvement out of them. Invested parents can compensate for a crappy teacher (I know this first hand) while it’s nearly impossible for the best teachers in the world to overcome a crappy parenting situation. And involved parents are better parents. Private microblogging platforms are what I’m envisioning here.

Getting Real

Cordon off at least 1/4 of the time for teaching skills in a Startup Weekend-esque way (ie. not explicitly but rather via pursuit of finishing a real project). Pick from non-profit endeavors or other public works projects and deliver some aspect as part of your class. Fieldtrips weren’t always about ditching the tedium of the classroom and goofing off, they were reminders of how what you were learning was applicable to real life. There’s a lot of room to move what’s currently being taught in classrooms into field exercises. The result is students that are more engaged and learning that gets more deeply encoded and anchored with real experience so it can be recalled later.

Anyways, this post is getting too long. I have a bunch of other ideas, but what do you think? What changes will have needed to have occurred for the workforce ten years from now to be flourishing?

Mar 09

It can’t be assumed it will reach its intended recipient.

It’s not actually a new phenomenon but it seems the deliverability of application-generated email has fallen to a point where a letter sent via the US Postal Service is more likely to reach its intended recipient. Let me explain.

Many services (including our own) use email as an integral part of the service itself. Account activation, critical system notifications, trial key issuance, software update alerts, billing-related communications: email is the transport mechanism we rely upon because it’s realtime and it’s the lowest common denominator for reaching a user. The recent preponderance of SPAM however and (consequent aggressiveness of spam filters) has rendered email unreliable for this purpose.

Person-generated emails still seem to make it 99% of the time but I’d guess the deliverability of our automated emails is maybe 85%. In scenarios of account activation it’s merely an annoyance but in scenarios of proactive notifications of important events this is a real issue. Failing to receive those communications can have real material impact to the customer.

How are folks dealing with the unreliability of email in their apps? Are you staying within the realm of email and seeking better ways to ensure delivery? Exploring alternate communication mediums like SMS or IM’s? Offering personalized, protected RSS feeds of account activity? Or has someone developed a web service that can launch carrier pigeons?

Mar 06

I moved offices and residences recently and took advantage of the opportunity to sell off a bunch of stuff. There were a handful of useful lessons that came from this experience and I wanted to post them here for the benefit of anyone else considering hosting a sale.

Maintain a page of thumbnails and post feeder ads

takeaway
This technique worked really well. The idea is to have every ad you make include a reference to a single page that lets someone quickly browse all your items. Each ad becomes a feeder to this central page so while you might advertise a desk on Craigslist you include a link at the bottom showing the other great stuff you have available. I setup a free Photobucket account and used it to host this page which I kept current with photos and prices of stuff that was still available. It made it really easy to take pics with my phone and populate it with items and remove them as they sold.

Distribution before merchandising

takeaway
It’s a daunting task when you realize exactly how much stuff you have to get rid of. The temptation is to immediately begin pricing and organizing things. Resist this. All the merchandising in the world is pointless if nobody shows up. Your first order of business should be to get people in the door and worry about the merchandising task only once you have the problem of shoppers.

The two most effective traffic generation activities for me were making physical signs to get foot traffic and doing the Craigslist ads. For signs I recommend the big bright cardstock at an office supply store, a fat magic marker and taping it to a box that you anchor with rocks. Figure out the closest main traffic arteries and place the signs strategically so they’re visible from both directions and so there’s a sign of the same color visible at every turn until they get there. Start early (6am) – you’d be surprised how many people are up at that hour and looking for yard sales (the majority of my foot traffic came before 10am). There’s seemingly a whole culture of people who drive around looking for these signs and scavenging at yard sales. And that leads to the next point:

For many it’s about the treasure hunt, not the savings

takeaway
I had the preconception that people go to a yard sales because they can get stuff cheap. What I learned is that a lot of the people are there not for the bargains but for the thrill of the treasure hunt and what they might find. Foot traffic brings the treasure hunters and Craigslist brings the bargain shoppers – you need both. Craigslist will help you clear the major items but if you’re like me then you have all kinds of other random crap that there’s no effective way to advertise but needs to go.

One person’s trash is another person’s treasure

takeaway
This is essentially a corollary to the above but it deserves its own mention. I had amassed a huge pile of stuff that I was planning to donate to a shelter; stuff that I figured had no chance of selling but that someone might be able to use. On more than one occasion people made offers for things in that pile: old birkenstocks, ratty jeans, kitchen items. What you consider worthless has value for others.

Traffic sources by effectiveness

takeaway
I asked every visitor how they found the sale. Here’s my best guess at the breakdown of traffic in terms of effectiveness (absolute dollar amount attributed to that traffic source):

  • Craigslist – $600
  • Facebook – $100
  • Signs – $250
  • Blog post – $300
  • In retrospect I should have splurged for the $20 to do an ad in the newspaper but I missed the boat on that.

    Phones aren’t just for calling – think SMS

    takeaway
    This only happened a few times but a couple people texted me. I had listed my cell phone on the Craigslist ads thinking some would call and the others would email but I learned some people prefer texting. If you list a number make sure to use one that can receive SMS messages.

    Time is the key factor

    takeaway
    This is an obvious one but it bears mention because it probably is the single biggest determinant of your profit: start the process as early as possible (not early as in the day, early as in a week before if you can). The more time you have the more you can experiment with higher prices and not get pressured into doing bad deals. I started two weeks in advance and tiered the sale into two phases: reasonable mode and firesale mode. As you near the final hour at which you have to be out your prices approach zero (and actually negative because disposal of stuff costs time/$$). Of course there is a point of diminishing returns at which time spent optimizing prices isn’t worth it. But having the more time available allows you to…

    Ratchet prices up: establish a floor then raise the roof

    takeaway
    Keep a log of all the people that have made offers. A low offer in the beginning may seem like something to ignore but that offer becomes valuable if you haven’t sold the item in the final hours. Also once you have a buyer at a certain price, jack the price on the ads and see if you can do better.

    Competing bids and courtesy

    takeaway
    So I royally blew a deal where I had a couple firefighters looking at buying all the office furniture. Another guy I had spoken with earlier showed up while we were negotiating price, raced over plunked money in my hand and walked off with the filing cabinet. The firefighters looked at each other and left without saying a word. The lesson there is if you know you have multiple people that are after the same item, make them aware of the fact. Establish a protocol for “first come, first serve.” I should have stopped file cabinet guy and given the firefighters the opportunity to do the deal as they had come first.

    Keep power supplies plugged into their devices

    takeaway

    This was just pure idiocy on my part but I made a pile of cables and electronics and allowed stuff to get mixed up. In the end I had a massive snarl of cables and devices where it was impossible to find the corresponding power device. Leave things plugged in and tape stuff together so it stays consolidated lest you wind up with this:

    Oh and with computers either wipe the hard drive or smash it. The couple bucks you may get from selling it is trivial if it compromises passwords or important personal data.

    Anyways, those are my takeaways. Hopefully some of this is useful if you’re looking to do a yard sale. I gotta say there is something extremely satisfying about clearing out a bunch of old items and getting cash for it. And negotiating (when it’s not critical) is actually a lot of fun.

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