May 04

This post is part of an ongoing series entitled “a post a day for the month of may.” It’s an unfolding exploration of the concepts from the book “Get Lucky.”

“See and be seen.” If parallax and vantage operate on the “see” side of things, mental real estate is the “be seen” side (or more accurately, “be thought of”). It’s the total square footage of thought you occupy across the collective minds of everyone you’ve ever affected. And if Chip & Dan Heath (authors of “Made to Stick” and contributors of a testimonial for “Get Lucky”) are right, then your ability to persist in the minds of others may trump every other skill. To understand the importance of “mental real estate” we need to look more at a theory Lane and Thor referenced called the “weak tie hypothesis.”

This theory surfaced in mainstream media about six months back in conjunction with some new research purporting that the “Six Degrees of Kevin Bacon” theory was actually way off and it’s closer to 4.74 degrees of separation. Or put into a less abstract form: of the 6.8BN people on this rock if you were to put everyone’s name in a hat and choose just one, odds are a friend of your friend knows a friend of their friend. The “Get Lucky” authors discuss this idea later in the book (CH 7 – we’re jumping the gun a bit) while talking about “needle in haystack” problems making the point that brute force methods to solve haystack problems are becoming ineffective. The haystacks are simply becoming too large and the needles too microscopic for the traditional sorting methods to work – a network-based approach is essential at this scale. Essentially, tell yo friends to get wit my friends and we can be friends.

So doesn’t this have more to do with their theory of connectedness? Why bring this idea up now in the context of motion? Because as humans we’ve evolved to be particularly attuned to movement – we’re hardwired such that we can’t help but notice it. And our wacky movements when made in the pursuit of passions are what stand out and get cemented in the minds of others. If the 4.74 figure of connectedness from this new research is true and the concepts of “Made to Stick” accurate (ie. the transmissibility of a message is subservient to how well it sticks) then improving our ability to stake out mental real estate in the minds of those we touch will have multiplicative effects on increasing the surface area of this imaginary net that’s trolling the cosmos on our behalf.

Think of the concentric spheres of people who occupy your head and heart. It’s likely your spouse or significant other followed by a ring of family, followed by a ring of close friends, internet friends, acquaintances, familiar faces, strangers, etc. With the massive reach represented by each person at every orbit, we are all just a neuronal firing away from being relevant in a random conversation of a stranger. If I know you’re fascinated by the feeding habits of koi fish for some reason, when I happen to stumble on someone who has a similar fascination with koi I’ll think to connect you. Your ability to homestead that tiny plot of mental ground in my head associated with koi fish was the determinant of that connection being made. And taken at scale across a huge population your ability to homestead this ground in others means you’re now trolling through life with a massive net. And we didn’t even have to invoke any fluffy metaphysical concepts from books like “The Secret” to see believable mechanics of how this works.

I don’t claim to have any prescriptive advice on how to homestead mental real estate any better than the next guy but I can tell you one experience in particular that’s paid dividends in serving to foster more of the weak ties in my life. I spoke at Ignite Phoenix #1 and again at Ignite Phoenix #10. On the second talk I tried to distill everything I loved about the sport of paragliding and meld it with more meta lessons I’ve picked up and present it in a way that would fascinate others. My hope was to introduce people to the sport, entertain and yes, homestead the mental real estate associated with paragliding. Aside from the immediate positive exposure that yielded that night, I’ve had countless people email me videos and articles they run across related to paragliding. And you know what? It’s awesome.

Tomorrow we’ll leave the skill of motion and talk about the next skill from the book: Preparation. On a side note, Ignite Phoenix 12 is tonight. I actually have an extra ticket and I know they’re hard to come by. The first person that calls me and sings me 30sec of their favorite song gets the ticket. 480.221.5500. Ready…. go!

Change your tune: Sleeping at Last – Levels of Light

Tagged with:
May 03

This post is part of an ongoing series entitled “a post a day for the month of may.” It’s an unfolding exploration of the concepts from the book “Get Lucky.”

If parallax is the means by which we discover those opportunities hiding in plain sight, vantage is the sister effect that moves us to a new viewing angle and exposes those opportunities occluded from our current position. Here’s the analogy:

If you’ve ever hiked in a canyon or a valley with surrounding mountains then you know all about vantage. Your ability to navigate is limited by what you can see at any given time. By hiking to a different point in the canyon or to the top of a nearby peak you gain access to a new view that reveals features and destinations you didn’t know were there. BTW it bears mentioning that the above drawing is from a volunteer talk I did for the Kauffman Foundation Fastrac program two years ago; a talk which serendipitously lead me to meeting the co-founder of my second startup. Here I was, doing a favor for a friend speaking at her class about the concepts of motion and vantage for discovery and unbeknownst to me the effect I was talking about was at work behind the scenes pairing me up with my next co-founder!

This isn’t entirely the right analogy though because peaks beg to be climbed; they’re the obvious points of elevation we could scale to gain a better view of the landscape. Vantage in the context of Motion is different. It’s the fortuitous exposure to pivotal situations (what we would call crossroad moments in hindsight) that comes only from playing, pursuing curiosity or volunteering with no intent for gain. Steve Jobs tells a 3min story of how the Mac typeface came to be as a direct result of vantage from his fascination with calligraphy in college, a seemingly worthless pursuit at the time:

Here’s another example from my last company.

JumpBox is a poster child of the concept of vantage. It emerged from an experiment we started called Grid7 that was basically a group of developers and designers who would meet on weekends to collaborate on projects with the intent of making passive-income-generating projects. Long story short, Grid7 disintegrated but from it emerged an unshakeable idea from my co-founder to create what he called “a project box” – a Mac Mini pre-loaded with a set of open source software to simplify the lives of developers. Our lack of cash, the headaches of dealing with hardware and numerous other factors however conspired to create big brick wall for our fledgling endeavor. Fortunately virtualization was beginning to transform the industry. Kimbro had been planning the internal architecture of the project box and was intending to use virtualizaiton to run a mini virtual network within the machine. The unique position we found ourselves in allowed Kimbro to make a genius mental leap to realizing we didn’t need the hardware at all. We could ship a virtual project box- a JumpBox!

So we have so far as the mechanisms of motion:

  1. Chance collisions
  2. Parallax
  3. Vantage

I would argue there’s one more that, in our uber connected world, matches or even trumps each of these in magnitude of effect. We’ll explore that tomorrow. In the meantime what are the crossroads moments in your life that can be traced back to the effect of motion and vantage?
Oh and change your tune: Nick Drake – One of These Things First

Tagged with:
May 02

This post is part of an ongoing series entitled “a post a day for the month of may.” It’s an unfolding exploration of the concepts from the book “Get Lucky.”

I had intended to explore a sister concept of parallax today that is another byproduct of practicing the skill of motion. But I want to instead divert to another idea. I’m going to go out on a limb and predict that the concepts Lane and Thor are proposing will slowly gain mainstream acceptance with execs over the next few years and we’ll see a new job description emerging from the companies who are willing to acknowledge and embrace them.

A “serendiplomat:” an ambassador of luck whose sole job it is to help cultivate the Get Lucky skills within an organization. Sound wacky? Consider the unthinkable notion of a paid social media person even just ten years ago. Or what about the idea of a company hiring a full time chef and feeding their entire campus gourmet meals as a perk of working there? Here’s an even better story from a small company right here in AZ.

There’s a little company in Gilbert called Infusionsoft. I have a particular fondness for these guys because I know a bunch of folks there and I’ve had court side seats to watch them go through a dark tunnel and now emerge and be poised to absolutely crush it. We became a customer of theirs recently (their software basically brings Marketo/Eloqua type marketing automation to the SMB only better because it comes with an integrated CRM). But I digress… these guys are hiring like crazy right now and one of the twenty-one (2-1… two one) open positions on their career board is “Dream Manager” (here’s a screenshot since it will no doubt be filled and disappear). This is the stated job description:

As this “too-good-to-be-true” job title implies, the Dream Manager will manage the process of helping our employees articulate and pursue their dreams. The creation of this job is based on the ideas introduced in The Dream Manager, one of Matthew Kelly’s books. By opening this opportunity we’re creating space for our employees to dream. This investment is in direct support of one of our core values…We believe in people and their dreams.

Wow. Here’s a company progressive enough to realize that dreams of their employees (arguably one of the most intangible and unquantifiable thing you could imagine) are important enough to support that they carve out a dedicated position to nurture them. Just, wow.

I hear a business adage repeated frequently: “you can’t improve something until you can measure it.” It’s one of those innocuous sentences that is easy to nod your head in agreement with while the person saying it instantly accrues wisdom points just for repeating it. Guess what. It’s dead wrong. You can improve in absence of measurement, it just may be difficult to attribute causation directly to a specific action in absence of a controlled environment. And the corollary to that statement: our inability to quantify forces makes them no less real. Hey, I’m a fan of metrics. We track every relevant possible stat across our businesses because these indicators give insight to make better decisions. But that doesn’t stop me from doing things the results of which aren’t being tracked. Let’s all agree to dispense with this damaging idea that seems to have emerged in the stampede towards having ubiquitous metrics for everything. I’ll say it again for emphasis: you can improve things that you can’t measure.

Need proof? Go hit tennis balls every night for a month and I guarantee you’ll be a better tennis player a month from now. How much better? I don’t know. Want to get stronger? Walk out in your backyard and curl a boulder a couple times everyday and watch your strength improve. How much? Who cares. The point is we shouldn’t let the mandate to measure everything deter us from strengthening muscles which don’t today lend themselves to being measured. Just like tribes who had a shaman I predict we’ll soon see companies hiring a serendiplomat who has innate skills of serendipity to help usher these skills into their organization. And if you ever see “serendiplomat” on a job board tell ’em you heard it here first ;-)

Change your tune: The Used – Moving On

Tagged with:
May 01

This post is part of an ongoing series entitled “a post a day for the month of may.” It’s an unfolding exploration of the concepts from the book “Get Lucky.”

“Get Lucky” proposes a framework of skills that when practiced work in concert to amplify the level of serendipity in one’s life. The eight skills are:

  1. Motion
  2. Preparation
  3. Divergence
  4. Commitment
  5. Activation
  6. Connection
  7. Permeability
  8. Attraction

There’s thirty-one days in the month of May which translates to roughly four days devoted to each skill. Let’s look at Motion first.

Motion in the context of this book refers to the practice of deliberately placing yourself in new situations and unfamiliar environments. It’s not the same as randomly throwing a dart at a map and traveling there, that’s just random movement. Motion is consciously mixing up your routine and the circles of people you associate with. The result of motion is what they call “creative collisions.” The book uses the architecture of the Pixar office as one example of to bake the principle of motion into a company’s fabric. Core services like food, recreation and restrooms were placed centrally in an atrium that by design caused people from disparate departments to have more chance encounters than they would if each wing of the campus was self-contained.


A byproduct of motion is parallax, or the apparent shift of objects relative to a backdrop when you change viewing angle. Astronomers use relative motions of planets and stars against the backdrop of far away galaxies to calculate distances. If you’ve ever dropped a small object on an obnoxious carpet, odds are you used the phenomenon of parallax to find it by shifting your viewing angle until the object stood out against the background. The authors don’t explicitly name this effect in their book but I would say from personal experience it’s every bit as relevant as “creative collisions” in terms of value for unearthing unseen opportunities.

There are immediate opportunities hiding in plain sight now that we never see because they get lost against the noisy wallpaper of daily life. Whether through lethargy or the intentional pursuit of a routine we fall into ruts of routine movement that make us become accustomed to the viewing angles and we lose ability to identify these parallax shifts. Deviating from routine restores some of the parallax shift that allows us to notice things that we never even thought to question.

My biggest parallax experience was the six months I lived in Quito, Ecuador back in ’95. At my age then I just assumed that continuous electrical power was something everyone in 1995 had. Not so. During that time they were conducting power rationing across the city such that throughout the week there would be eight hour blocks where the power just shut off. I thought I knew what a family was and understood how it operates only to learn they do it very differently down there (children stay in the house much longer, many times to the age at which they end up taking care of their folks and never leave). Drinking water out of the tap? Yep, learned that one the hard way. I assumed the worst case scenario of government corruption was palm greasing with a shady lobbyist. Not so. The second day I was there the vice president of the country fled with six million dollars. I knew America’s entertainment industry had worldwide fans but never would I have expected how thoroughly star-crazed a 2-million-person city could be over Bon Jovi. I learned that there’s a whole population of people who eat KFC with plastic gloves and do 1000 other little idiosyncratic things differently than us. But most importantly for the first time I vividly saw class distinctions and what it means to be extraordinarily wealthy and unimaginably poor. Before that class distinctions were an academic concepts in school and occasionally images on a TV but now they were the people sitting next to me on the bus.

My point of parallax is that independent of the value motion provides in creating “chance collisions” it has other added benefits that enable people to see the world differently and therefore gain unique invaluable perspective. This leads to another byproduct of motion which is revealing occluded objects. I’ll discuss that one tomorrow. For now change your tune: The Lumineers – Ho Hey

Tagged with:
Apr 30

This book is fantastic. Here’s the main premise (albeit over-simplified):

Mega successful entrepreneurs consistently cite luck as being one of the most critical factors of their success. This is depressing from an aspiring entrepreneur perspective because it’s disempowering. It means for all the energy we expend to improve our odds of success, our efforts are ultimately trumped by a force that’s out of our control. Thor and Lane posit that while we can’t manufacture luck, we can court it by cultivating the conditions for serendipity.

Suspend all your disbelief for a second and think about the ramifications of this premise. If:
a) luck truly trumps the importance of other factors like productivity, creativity, intelligence, communication, etc. in the success of a venture and
b) there is a framework that can amplify it
Strengthening that “muscle” is the single best exercise we can engage in to help our respective causes.

I tried to think how best to do justice to this book in a review and I’ve come to the conclusion that the best way is via an experiment I’ll call: “A post a day for the month of May.”

It’s a rare gem of a book that takes a counterintuitive premise (ie. “luck can be courted”), offers well-thought & researched ideas, anchors the theory with memorable stories and does it all in a style that’s entertaining and believable. But it’s extremely rare to read a book that lives beyond the paper, compels one to behave differently and generates an immediate noticeable impact.

I’ve struggled with writer’s block over the past few months. Truth be told it’s a problem far larger than writer’s block more on the order of “connective paralysis.” I think we all occasionally find ourselves in life’s “eddies” where the stream of life flows past us while we remain stuck. I’ve had a dry spell of creative energy and connective apathy stuck in one of these eddies for awhile. It’s like having a dirty windshield where you know your view is diminished but you don’t care enough to stop and clean it. I can say though in the ten or so days I’ve been reading through this book it’s had a very real impact already.

I’m not going to attempt to cram all my thoughts on this book in this post but rather leak them out over the course of the next month. I will say that in the span of beginning and finishing this book I landed what I believe will be a pivotal business relationship and I directly attribute it to what was in these pages. Once the ink is dry on that contract I’ll share ;-) And after a four year drought of original music creation, I’ve begun writing some material I’m proud of which I’ll post soon here.

I have no idea if I’ll be able to crank out a quality post per day over the next month given the volume of stuff happening. But I plan to pick a different passage or idea from Get Lucky book each day, explore it, modulate it with my own take and release it back into the ether. I’ve got some of the same hopeful neurons firing now that were firing five years ago when I wrote posts like this one. Thank you Lane and Thor for writing this and challenging the world with a premise that seems patently absurd on the surface and yet could be so life-changing for many.

Oh and in the spirit of this book I’m going to include a unique song “pairing” that hopefully introduces a few readers to new music and captures the essence of each post muiscally. Sooo…. Change your tune: Radical Face – Glory

Tagged with:
preload preload preload