Sep 01

Here’s a proposal: why not institute a tax on fast food to discourage its consumption and offset the medical expenses of obesity, high cholesterol, heart disease, etc. in the same way we currently tax tobacco products?

Normally I believe LESS government is a good thing. We’re better off when we let the free market forces work uninhibited and keep the role of government to the most minimal scaffolding necessary to keep life civil. But as it stands now we already use taxation to deal with substances that have harmful effects on our bodies. We realized at some point that the tobacco companies were extracting massive wealth from the population and leaving behind polluted, illness-prone bodies, the cost of which was borne by the public. So we shifted some of that financial burden to them in the form of tobacco taxes, and in so doing, not only generated revenue to cope with the problem (cure) but also deterred consumption through higher prices (prevention).

If we determine that eating a Big Mac every day has similar health consequences to smoking a pack of cigarettes per day why would we not use economic incentives to address it?

So far the hurdles and objections I can fathom are:

  1. Aversion to more regulation: People don’t want government to tell them what to eat. It’s a personal choice. And agreed that it’s little odd to think about assigning this almost parental-type role to government.
  2. Aversion to more taxation: Most people don’t want more taxes of any kind.
  3. Different opinions on nutrition: The FDA got the food pyramid exactly upside down the first time around so it’s hard to see them getting a more complex program such as this right.
  4. Lobbying: MacDonald’s would be none too happy about this and they would surely put up a fight. The “healthy eating” lobby (if one exists) wields nowhere near the political power of the major fast food chains – it would be a tough battle to turn this into law.
  5. Socioeconomic bias: It could be easily argued that this tax would be paid disproportionately more by the lower class, the very ones who can’t afford it.

But if we could:
a) realize that we’re already using this exact strategy with tobacco.
b) recognize that we’re already bearing the costs of others’ poor eating choices through a Medicare deduction on every paycheck and funding a program that spends a good amount on illnesses caused by bad eating habits.
c) get a panel of independent nutritionists and economists to architect a plan that taxes based on saturated fat or some other measure of a food’s detrimental health effects.
d) slice through the lobbying issue by putting this up for a popular vote. Put the plan itself on a wiki for max transparency and solicit the collaborative input of many.
e) set up a program whereby food stamps count double on vegetables, fruits and other non-processed items so the lower class has an immediate healthy and affordable food option.

…that would be a step in the right direction. Tax revenues from the program would be split between educational campaigns on nutrition and paying down the single largest debt obligation we have, Medicare. You’d start to see menus at fast food restaurants naturally gravitate towards less-processed foods. Instead of letting large fast food chains get away with strip mining our nation’s largest natural resource (millions of people) while leaving behind diseased bodies for someone else to deal with, they would be forced to either start serving healthier foods or to bear the true costs of their business.

Would you vote for such a tax if it were on a ballot? If not, explain your rationale. How could it be modified to be more effective AND more palatable to voters?

Aug 07

Here’s an idea for a service I would use if it existed. First let me give the backstory.

I’m about 1/3rd of the way through a book on improving conversions through landing page optimization. So far it’s been focused on demonstrating the importance of this practice by showing how minor improvements in conversion can have multiplier effects on profits. While I understand the strategy of firmly embedding the “why” in readers first this isn’t what I’m seeking from the book.

Skimming ahead through the remaining chapters I’ve noticed it’s almost entirely text with no pictures of landing pages. On a subject that is so visually-oriented as this I want to see:

  • screenshots of landing pages
  • real data from A/B and multivariate testing
  • hypotheses on what changes are expected improve conversion and why
  • more pics showing the evolution of these pages
  • analysis of resultant data confirming or disproving the hypotheses

Basically I don’t want theory, I want empirical data from experience and it appears I’m out of luck for getting that in this book.

This void got me thinking that there is an opportunity for someone to write that book. But then the more I stewed on it, the more it became clear that the real opportunity isn’t for another landing page book at all (that’s thinking way too small). The opportunity is this:

Create a member’s only site that consists of user-submitted info on what works. Whether it’s landing page optimizations, changes to product packaging, homepage design, business model tweaks, marketing strategies – whatever. The point is that the content would be the pure extract that comes from iterating on one’s business and improving it. And for the revenue model: the buy-in to be a member is either to earn access by uploading one’s own lessons or to purchase access.

In the same way that The Funded had a service whereby entrepreneurs could gain access to review others’ term sheets by uploading their own term sheet, this service would build its own content out over time. As the repository of lessons grows more valuable, some percentage of people would choose to purchase access to get the information either out of lack of experience or lack of time. They would trade money for both.

I believe The Experts Exchange site had a similar model for gaining access to a bank of technical questions and answers. The distinction here is that this service would be based around insights. There would need to be a way to peer-rate the value of the lessons submitted. The more valuable the lessons, the more privileges they earned you. There would be some kind of credit system where credits could be purchased or earned via submitting valuable insights. The challenge would be in seeding it with enough useful insights to attract initial participation from smart people.

One of the most enjoyable aspects of our business is the discovery & experimentation of coming up with ideas, testing them, iterating and finding out what works. We learn a ton from working in our own little petri dish but imagine if it were possible to barter these insights to buy into a larger body of shared knowledge across other petri dishes? This service would be worth it for the value of those insights alone but think about the other byproducts:

  • having input from other smart people to sanity check your efforts
  • making personal connections with other entrepreneurs through constructive interaction
  • exposure to funding sources in a setting where they can see how you think and operate
  • an objective measure of the value of your input

Thoughts? Who wants to go out and build this?

Jul 27

HNSort.com is an app I threw together this weekend that allows readers to sort the stories on Hacker News by various criteria (rank, points, comments, title, domain, submitter, and age).

This mini project spawned from two frustrations: 1) my dissatisfaction with the interface for reading the site 2) a desire to have an atomic project that I could complete and be done with in a weekend.

I check HN periodically throughout the day in between tasks. But rather than reading every headline I skim the site to find the posts that are most important (as indicated by a high number of comments and points). Unfortunately there’s no easy way to find those gem posts, you end up having to sift through each post. So in the spirit of the site itself (ie. hacking stuff to make it work they way you want) I wrote a different interface for it. For anyone interested in the details I’ll explain below how the app works and the backstory on how I made it.

hnsort

The backstory

The main goal was to get a convenient way to quickly find the gems on Hacker News without having to manually skim through each story. Ideally I wanted something that would work both on my computer as well as my iPhone. And as a bonus I thought it would be neat to expose it so others could use it, and in so doing provide us some cheap, targeted advertising for JumpBox to an audience that would appreciate it. I knew given the nature of the app that it would probably do well on HN itself.

I looked briefly into what it would take to write a Greasemonkey FF extension but my javascript skills are wretched and even if I were able to make that work, it wouldn’t help for reading on the iPhone nor would there be any promo benefit to JumpBox. So I concluded it would need to be a mashup that was accessible via the web.

There is no public API to HN so the first step was to create one using Dapper. This was the easiest part of the whole project. Their wizard makes it ridiculously easy to turn any webpage into a feed of XML, JSON, RSS, whatever you need. It took all of five minutes to make this dapp to produce a real-time XML feed of stories off their homepage. So far so good.

The next thing I tried was to head over to Mindtouch and fire up a free express account and use their Mindtouch Core product to render the results in a sortable table. Again this took all of five minutes to produce this result which was promising but lacked the sorting capability. Unfortunately adding the sorting feature would prove to be significantly more difficult. After a few hours of tinkering with Dekiscript (their proprietary scripting language) I eventually gave up – I’m sure there is a way to iterate over an XML result set using Dekiscript but I certainly couldn’t figure it out even with a ton of good documentation.

At this point I tried one last gasp effort to solve this using a free pre-made tool: I knew Google Spreadsheets had the ability to import XML and JSON feeds. And a Google Spreadsheet can be sorted six ways from Sunday so all good there. Hopeful about this avenue, I went and tinkered for about an hour trying to get the import to work per the Google documentation but sadly had to give up. Apparently Google just didn’t like the XML feed. Sigh.

Having run out of options I decided at this point to dust off the Coldfusion skills and try to code this thing from scratch. What would have been ideal at this point would have been a JumpBox for Railo or BlueDragon. Instead I futzed around trying to find an online sandbox where I could develop without having to install anything on my Mac. I opened an account here but sadly the CFHTTP tag I needed to use was malfunctioning on their system. I then opened up a $5/mo hosting account with Hostek only to learn that they disable the CFDUMP tag which is key when developing with nested structures and result sets. I ended up installing the standalone from Adobe on my Mac and making the site there.

After a few hours of tinkering I had it consuming and displaying the results in a table. There was another hour of scrubbing and transforming the data so all the numbers were sortable. The last step was to add in the Tablesorter jQuery plugin. And the final result was exactly what I wanted: a simple HTML spreadsheet of all the articles on the homepage of HN. For you coders here’s the single page of code that handles everything.

Granted this ended up occupying most of my weekend but it was a great exercise in learning about a bunch of different technologies. I submitted the page to Hacker News and it rose to #3 on the homepage last night with significant momentum. Sadly when I woke up this morning my provider had experienced a DNS outage rendering the site unreachable since last night and therefore cutting it down while it was in its prime. You only get one shot at the homepage of HN so I have no idea how people will find it now :-(

But all in all a good learning experience with an output that I can (and will) use from now on for reading that site. At $5/mo it’s worth it to me for my personal use alone. And the good news is that it even works on the iPhone. If you’re a fan of HN try it for reading that site and tell me what you think.

Jul 24

spartannerds
TempeNerds got its 300th member today. This is a monthly lunch gathering I organize to bring together techies from Phoenix Metro. The thinking is that the better we know each other’s talents and businesses, the more we can make appropriate referrals. This group has been growing steadily since its inception a year ago and saw a significant influx of new members with the last lunch we did at Terralever.

Groups like Nerds, Geek ‘N Eat, Gangplank activities and Reopen Phoenix are badly needed to compensate in metro areas like Phoenix that suffer from massive urban sprawl and fragmented communities. If you’re here and know a fellow techie that hasn’t been to one of these group events, follow the action on Eventification and bring that person out to the next event. Help the nerds prevail.
We. Are. SpartaaAAAAAA!

Any other worthy local tech groups I failed to mention?

Tagged with:
Jul 22

gslogoThis free web application I discovered via a ReadWriteWeb digest on streaming music apps allows you to listen to any song on demand. There are no audio ads interjected and the only ad displayed at all is an unobtrusive skyscraper on the right. The sound quality is excellent and the interface is a treat. It’s like a free Rhapsody service with a UI that doesn’t suck.

gsinterface

The Good

Couple this app (a “music vetting” tool) with other discovery-focused apps like Last.fm and Pandora and you have an easy way to find and test new music. The 30sec samples you get from iTunes just aren’t enough to decide whether you want to buy an album. I’ve found that I typically need to live with the songs for a few days for them to grow on me. With Grooveshark you can listen to an entire album on demand and and then share a URL that instantly plays an album or specific track. They’ve made it so the service doesn’t require any registration to use and works within a couple seconds of the first page load. The advantages of registering appear to be the ability to save playlists, love tracks and sync recommendations with networks like Facebook and StumbleUpon. So far I’ve been using it without registration and it delivers exactly what I want.

What needs fixing

I only have two minor gripes about the app so far:
1. Duplicates: As well done as the interface is they should add a little bit of intelligence to the queueing so it removes duplicate tracks. For some reason there seems to be quite a few duplicates even within the same album sometimes. I would think they could default it to recognize when the name of the track is identical and have it weed out the duplicates.
2. Auto track ordering: The tracks on an album are intended to be listened to in a certain order however Grooveshark jumbles the ordering for some reason. It would seem trivial to hit an external service like Amazon or iTunes to order the tracks properly so clicking the play button on the album yields the same experience as playing the tracks sequentially in iTunes.

Both of these issues are miniscule in relation to how good (and free) the service is and both can be corrected by manually tinkering with the playlist once it’s created. But these two tiny improvements would make the service flawless IMHO.

My concern

So at this point my only real concern is: “how can they possibly be making enough money to sustain it?” This is a service for which I would happily pay $5-10/mo. They have to be paying the ASCAP royalties on every song they stream. Given that there are no audio interruptions and that I typically listen to it with the interface minimized anyways (plus when I AM looking at it, the ad displayed is so unobtrusive I don’t notice it) I wonder how they can be covering the bandwidth charges and streaming royalties. It would be a shame to see this disappear. Kudos to them if they have a different model in mind and are just grabbing eardrums right now. Their Compete traffic graph certainly indicates that they’re doing something right. I just hope the service doesn’t go away as I’ve vowed to never give Rhapsody another dime and this is currently filling that void.

What music discovery and vetting apps do you use?

Jun 08

phoneoperators
Think about jobs that even just ten years ago were fundamentally different.

Travel agents. I’m looking at you and then at sites like Orbitz, Kayak, Expedia, Priceline and Tripit and wondering about the viability of your profession. Is there still room in this world for your career and if so, how must it morph to continue? Remember back in the day it used to require proficiency with the SABRE booking system? Your travel agent would call you and say “I can save you $20 if you’re willing to go an hour earlier and do a stop in Newark.” How times have changed… Today your average 12-yr-old child armed with a web browser can deliver a better travel service.

How about arial photography? It used to cost big bucks to pay a pilot to in a cessna to fly over a site with a high-quality camera and snap a few photos. Now you stitch a few screen grabs together from Google Earth and you have a higher res image in five minutes time without leaving your computer.

What about realtors? I realize this one might draw criticism from those who have invested the time to get a real estate license but seriously. It made sense as a profession before we had sites like Zillow and Realtor.com with the whole MLS exposed via the Web but how is this still a viable profession?

Car salesmen? You can go to cars.com and have a window into the Reynolds & Reynolds inventory systems of every dealership within a 50mi radius of your zipcode, sortable by make, model, year and color. You can grab the VIN’s of your top 5 prospects and five minutes later have CARFAX reports on each vehicle. Go to LendingTree.com and have 5 offers for financing. Sell your vehicle via eBay in 3 days and walk onto the dealership knowing exactly what price you’re going to pay for the car you found. The car salesman’s duties are reduced to essentially a greeter. And yet somehow there’s still guys in ties drinking coffee and shooting the breeze out there waiting to pounce when you drive into a dealership…

So let’s not dis on all these professions- they were viable and noble at one point. What do we need to do to morph each of these roles to make them important, indeed essential again? What traits will never go out of style?

  • Travel Agent: get to know me, go find and research non-mainstream, undiscovered travel destinations and play matchmaker. Monitor deal anomalies for hotel and travel fares to these places and drop me a thoughtful note with a travel recommendation. In fact, monitor any one of my various social media channels to know when I need to take a vacation and then suggest it ;-)
  • Arial photographer: This one’s tough because this service truly has been obviated for all but niche needs like photographing classified areas or getting super hi-res images. Pilot: provided you still want to fly, consider partnering up with other pilots and make a business like Dayjet whereby you pair up strangers looking to travel short distances and deliver affordable, ad hoc charter flights. (okay that’s a bit of a stretch- what else could former arial photographers do?)
  • Realtor: Get intimate knowledge of neighborhoods, school systems, pricing trends. Don’t recommend specific houses- send me Zillow searches referenced in Google Docs and complete with your notes. Listen to my goals, know my budget constraints and advise me on home purchasing heuristics I should be thinking about. Make sure I’m not making a mistake in neighborhood selection given foreclosure trends.
  • Car salesman: Forget all “4-square” negotiating tactics because the price is no longer negotiable. Rather than be an expert on every car of a certain make, limit yourself to a class of vehicle and know all makes and models within that class. Make yourself a recommendation expert across makes- an advocate for the buyer. Learn my needs, constraints, etc and help me pick the right vehicle. I’ll pay you to plug and chug on eBay, Cars.com, Craigslist and Carfax to get me the best deal. Advise me on vehicle selection and then do the legwork of actual acquisition so I don’t have to.

*BONUS Profession: Personal Internet Sherpa – there’s still a portion of the population that either refuses to use the Internet, or more likely, doesn’t know all the tricks. How about marketing yourself the person who can avail yourself weekly to understand their imminent challenges and put your knowledge of the various services to work helping them save money. Take a commission on the money you save them.

The takeaways here:
Some things will always be valued: personal treatment, understanding customer needs more thoroughly, having mastery over a problem domain and being able to match their unique likes more closely with the available options. Save me time and money, substantiate it and I’ll pay you commission on that savings.

Disrupted professions don’t evaporate, they morph to continue to yield value in the changed environment. People cling to what was once familiar but the real answer is to think from the perspective of the customers, deliver value and charge for a proportionate amount of the value delivered.

Can you think of other lessons here? What are some other jobs I missed that have become antiquated and are in need of fundamental rethinking?

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