This post is part of an ongoing series entitled “a post a day for the month of may.” It’s an unfolding exploration of the concepts from the book “Get Lucky.”

I had intended to explore a sister concept of parallax today that is another byproduct of practicing the skill of motion. But I want to instead divert to another idea. I’m going to go out on a limb and predict that the concepts Lane and Thor are proposing will slowly gain mainstream acceptance with execs over the next few years and we’ll see a new job description emerging from the companies who are willing to acknowledge and embrace them.

A “serendiplomat:” an ambassador of luck whose sole job it is to help cultivate the Get Lucky skills within an organization. Sound wacky? Consider the unthinkable notion of a paid social media person even just ten years ago. Or what about the idea of a company hiring a full time chef and feeding their entire campus gourmet meals as a perk of working there? Here’s an even better story from a small company right here in AZ.

There’s a little company in Gilbert called Infusionsoft. I have a particular fondness for these guys because I know a bunch of folks there and I’ve had court side seats to watch them go through a dark tunnel and now emerge and be poised to absolutely crush it. We became a customer of theirs recently (their software basically brings Marketo/Eloqua type marketing automation to the SMB only better because it comes with an integrated CRM). But I digress… these guys are hiring like crazy right now and one of the twenty-one (2-1… two one) open positions on their career board is “Dream Manager” (here’s a screenshot since it will no doubt be filled and disappear). This is the stated job description:

As this “too-good-to-be-true” job title implies, the Dream Manager will manage the process of helping our employees articulate and pursue their dreams. The creation of this job is based on the ideas introduced in The Dream Manager, one of Matthew Kelly’s books. By opening this opportunity we’re creating space for our employees to dream. This investment is in direct support of one of our core values…We believe in people and their dreams.

Wow. Here’s a company progressive enough to realize that dreams of their employees (arguably one of the most intangible and unquantifiable thing you could imagine) are important enough to support that they carve out a dedicated position to nurture them. Just, wow.

I hear a business adage repeated frequently: “you can’t improve something until you can measure it.” It’s one of those innocuous sentences that is easy to nod your head in agreement with while the person saying it instantly accrues wisdom points just for repeating it. Guess what. It’s dead wrong. You can improve in absence of measurement, it just may be difficult to attribute causation directly to a specific action in absence of a controlled environment. And the corollary to that statement: our inability to quantify forces makes them no less real. Hey, I’m a fan of metrics. We track every relevant possible stat across our businesses because these indicators give insight to make better decisions. But that doesn’t stop me from doing things the results of which aren’t being tracked. Let’s all agree to dispense with this damaging idea that seems to have emerged in the stampede towards having ubiquitous metrics for everything. I’ll say it again for emphasis: you can improve things that you can’t measure.

Need proof? Go hit tennis balls every night for a month and I guarantee you’ll be a better tennis player a month from now. How much better? I don’t know. Want to get stronger? Walk out in your backyard and curl a boulder a couple times everyday and watch your strength improve. How much? Who cares. The point is we shouldn’t let the mandate to measure everything deter us from strengthening muscles which don’t today lend themselves to being measured. Just like tribes who had a shaman I predict we’ll soon see companies hiring a serendiplomat who has innate skills of serendipity to help usher these skills into their organization. And if you ever see “serendiplomat” on a job board tell ’em you heard it here first ;-)

Change your tune: The Used – Moving On

This post is part of an ongoing series entitled “a post a day for the month of may.” It’s an unfolding exploration of the concepts from the book “Get Lucky.”

“Get Lucky” proposes a framework of skills that when practiced work in concert to amplify the level of serendipity in one’s life. The eight skills are:

1. Motion
2. Preparation
3. Divergence
4. Commitment
5. Activation
6. Connection
7. Permeability
8. Attraction

There’s thirty-one days in the month of May which translates to roughly four days devoted to each skill. Let’s look at Motion first.

Motion in the context of this book refers to the practice of deliberately placing yourself in new situations and unfamiliar environments. It’s not the same as randomly throwing a dart at a map and traveling there, that’s just random movement. Motion is consciously mixing up your routine and the circles of people you associate with. The result of motion is what they call “creative collisions.” The book uses the architecture of the Pixar office as one example of to bake the principle of motion into a company’s fabric. Core services like food, recreation and restrooms were placed centrally in an atrium that by design caused people from disparate departments to have more chance encounters than they would if each wing of the campus was self-contained.

Parallax

A byproduct of motion is parallax, or the apparent shift of objects relative to a backdrop when you change viewing angle. Astronomers use relative motions of planets and stars against the backdrop of far away galaxies to calculate distances. If you’ve ever dropped a small object on an obnoxious carpet, odds are you used the phenomenon of parallax to find it by shifting your viewing angle until the object stood out against the background. The authors don’t explicitly name this effect in their book but I would say from personal experience it’s every bit as relevant as “creative collisions” in terms of value for unearthing unseen opportunities.

There are immediate opportunities hiding in plain sight now that we never see because they get lost against the noisy wallpaper of daily life. Whether through lethargy or the intentional pursuit of a routine we fall into ruts of routine movement that make us become accustomed to the viewing angles and we lose ability to identify these parallax shifts. Deviating from routine restores some of the parallax shift that allows us to notice things that we never even thought to question.

My biggest parallax experience was the six months I lived in Quito, Ecuador back in ’95. At my age then I just assumed that continuous electrical power was something everyone in 1995 had. Not so. During that time they were conducting power rationing across the city such that throughout the week there would be eight hour blocks where the power just shut off. I thought I knew what a family was and understood how it operates only to learn they do it very differently down there (children stay in the house much longer, many times to the age at which they end up taking care of their folks and never leave). Drinking water out of the tap? Yep, learned that one the hard way. I assumed the worst case scenario of government corruption was palm greasing with a shady lobbyist. Not so. The second day I was there the vice president of the country fled with six million dollars. I knew America’s entertainment industry had worldwide fans but never would I have expected how thoroughly star-crazed a 2-million-person city could be over Bon Jovi. I learned that there’s a whole population of people who eat KFC with plastic gloves and do 1000 other little idiosyncratic things differently than us. But most importantly for the first time I vividly saw class distinctions and what it means to be extraordinarily wealthy and unimaginably poor. Before that class distinctions were an academic concepts in school and occasionally images on a TV but now they were the people sitting next to me on the bus.

My point of parallax is that independent of the value motion provides in creating “chance collisions” it has other added benefits that enable people to see the world differently and therefore gain unique invaluable perspective. This leads to another byproduct of motion which is revealing occluded objects. I’ll discuss that one tomorrow. For now change your tune: The Lumineers – Ho Hey