So for anyone with free time who is looking for an interesting business to build, this is a service I want:
A structured online collection of magazine print ads that allows you to see how the ads have evolved over time.
I wrote this idea up and submitted it to Cambrian House last week and it should be competing in their tournament this week. Think of all the ads that have been created over the years and the amount of thought that went into each one. Then consider that the agencies work with the vendors to refine the ads over time to improve their performance. There are huge lessons locked away in pages of these magazines that are waiting to mined if only the ads were available in a sorted format that allowed the viewer to easily track their evolution.
We’re in the early stages of planning our print ad campaigns for JumpBox and we’re trawling through a bunch of magazine ads from various tech zines to see which ones run consistently and how they change from issue to issue. The premise is that the ads that run consistently are the effective ones and the changes to campaigns that stick are improvements. It’s a tedious process though and there’s clearly an opportunity from someone to turn this into a web-based research service. It seems like it would even be possible to make it “iStockPhoto-like” in that you could have users claim a magazine and then scan, categorize and submit the ads and earn a percentage of the subscription revenue generated given how frequently those are viewed by paying subscribers. Or the ironic alternative is that the revenue model could become ad-supported.
Does a service like this exist already? If not, who wants to build it?
Check out this TED talk by Al gore on the global climate crisis. I just watched it and something hit me square in the face that I had not considered before. He reduced the entire solution down to one activity:
Put a price on carbon.
And that seems logical, right? Penalize the people who produce the most pollution. But what I had never considered is the secondary (and more important) effect this would have: by taxing carbon-based systems and making them financially less-viable, you attract entrepreneurs to create substitutes for a profit motive. You could be an entrepreneur with not one ounce of altruism and be motivated to solve the global warming problem simply because with the carbon tax, there’s now an opportunity to make money.
I had been thinking of the carbon tax purely as a punishment and had never considered the displacement this creates and the consequent incentive effect it has on pulling bright people out of the woodwork to solve the problem. Books like Freakonomics and playing with Kiva.org make me realize the solution to a lot of problems involves ensuring two things: that a) incentives are structured properly and b) entrepreneurs are aware of these incentives/opportunities and have the resources to go make money solving the problem. In hindsight this realization resolves a question that has been subconsciously nagging me: “Why are VC’s so bullish green technology?” It’s definitely not because they’re the most altruistic people in the world- it’s because they realize the magnitude of the opportunity as carbon-based fuels become impractical.
Can anyone think of a reason why the carbon tax doesn’t make 100% sense? AFAIK, the people that would suffer most are the Exxon’s of the world (but with a $500BN market cap I don’t have much sympathy). Everyone else (including me and my SUV) will be hit to a lesser extent- but we should be. I drive a big Tahoe now and I admittedly have some cognitive dissonance about this because I know that I’m contributing more to pollution than drivers of smaller vehicles. But at the end of the day, I don’t want a yugo or a hybrid. However, if a carbon tax made it financially painful for me to keep the Tahoe, I would probably get rid of it. For better or worse, practicality trumps altruism.
I saw a movie last week called the 11th hour – it was like Gore’s Inconvenient Truth in its mission to raise awareness of global warming. The trouble is, awareness is not the issue anymore, awareness of how to realistically act and contribute is. The idea of switching to CFC light bulbs just seems like a feel-good gesture that doesn’t truly help the situation. But implementing the Carbon Tax – now that makes perfect sense to me and is a real, actionable activity that I can get behind. It seems like VC’s with heavy investments in green tech would stand to benefit most from the carbon tax. I wonder if they have the wherewithal to organize and help in the lobbying effort…
If you’re interested in learning more about this stuff, here’s Carbon Tax Web Site.
I was featured today in an interview on Letstalk.com on the topic of web browsing for mobile phones. We cover questions of how mobile phone browsers will evolve, the relevance of the browser in the purchasing decision for a cell phone, the viability of various business models for mobile browsers and the apps we can expect to see over the next few years. Quick read- check it out.
Watch this youtube series when you have an hour to kill- it’s extremely thought-provoking:
I knew we had long since departed from the gold standard but I had no idea of the ratios by which banks are legally able to fabricate and disburse new money in the form of debt. Apparently this is authorized for banks under a rule called the fractional reserve. As with any opinionated piece, take this with a grain of salt but there are some interesting thoughts:
The system in its current form is a treadmill that by nature guarantees the slowest runners to fall off no matter how fast they run. With a finite money supply of X required to pay X+Interest – it’s not possible for everyone to make it. Worse still, the treadmill once in motion must continuously accelerate in order to function. Common sense tells you that you can’t speed up a treadmill indefinitely and hope to stay on it.
Nowhere in any school system or mass media channel are these mechanics ever explained, or even acknowledged for that matter. We outlaw ponzi schemes and yet condone a financial system which is functionally equivalent? Given the inevitability of the outcome, the universal impact to every citizen, the magnitude of the impending damage and the potential curability of the problem (these are things we have the ability to change today- not like trying to stop an asteroid or reverse the greenhouse effect), why are lesser problems that are beyond our control getting all the attention? The silence around the acknowledgment of this issue and the search for a viable solution is eerie.
The argument that banks need to be for-profit institutions charging their customers interest in order to survive is usually backed by the idea that repayment failures cause losses and need to be offset somehow. If you dissect the process though, the interest rates and penalties are what cause most of the foreclosures and forfeitures in the first place. How’s that for a super-sized chicken/egg sandwich?
For all the sound and fury around the importance of our government establishing a balanced budget, it’s a meaningless activity until the currency behind it is stabilized. It’s like negotiating a salary while leaving the currency type as a variable – you’d probably be stoked about securing a $1MM figure until you realize the currency is in Lire or Yen.
It’s annoying to find fault and propose no solution. The proposal of the video is to convert all banking institutions to become non-profit entities that distribute dividends to their customers, abolishing what is effectively usury. I don’t know anything about the entity that funded the creation of the video and I haven’t given more than a few hours of thought to the implications of this proposal but I believe they’re essentially calling for banks to become credit unions. I can’t think for the life of me what kind of personal gain the author of the video stands to make by proposing this- which means I’m inclined to believe he/she is suggesting it for the right reason.
Bottomline, this is a thought provoking video series. There are no doubt entities that stand to make huge profit by keeping the broken system exactly the way it works now. Learning that the Federal Reserve is neither a government entity nor does it have any reserves was a shocking discovery – maybe others knew this already but that is a mind-blowing revelation to me. So my questions in thinking about this stuff at this point are:
What is the agenda behind this video? What are the downsides of the ideas proposed here that I’m missing (other than the obvious short term inability for banks and government to fabricate money when they need it)?
How can I become a bank (just kidding)?
Who are beneficiaries behind the Federal Reserve and why isn’t this entity named something more indicative of it’s private, for-profit status?
Is it truly feasible that the beneficiaries of the Federal Reserve would ever allow it to be dismantled and replaced by “credit union only” type system?
Wouldn’t achieving a more even distribution of wealth have positive effects on the economy for the same reasons that breaking up power monopolies fosters health in the form increased competition, activity and exchange?
If money were only allowed be conjured into existence when it was used to create tangible and immediately-usable infrastructure that facilitated more efficiency and growth in the economy, why would we not pass such a rule (the modern day gold standard where the gold equivalent is infrastructure of provable value)?
What is the most fair and plausible way to correct this broken system at this point and make it sustainable so everyone lands on their feet?
How many watch lists do you get added to when you suggest ideas like these? I guess I’ll find out…
Why does Ron Paul appear to be the only candidate addressing this issue?
If there’s anyone who is knowledgeable on this subject who wants to get together and talk over coffee- I’m interested in wading through the issues and understanding this better.
WHY: social networks will follow the same trajectory of instant messaging services 5yrs ago. We were talking tonight on ReadWriteWeb about how many people misinterpreted Open Social as being an open data exchange initiative for social networks. That it was not, but Dataportability.org is. And as it gets adopted I predict we will see a similar sequence of events that led to the commoditization of the IM platforms. Consider this:
Right now we have a balkanized landscape of social networks, at least 15 major players with varying levels of dominance depending on the country. Remember back when you had to run ICQ and Yahoo messenger on your desktop alongside MSN messenger and AIM because you had friends on each network? Dashboard products like the ones mentioned above emerged though and they unified the messaging so you could chat with whomever you liked via a single interface. Effectively the IM channels became irrelevant – your only awareness of which “carrier” you were using was maybe the color of the dot by the person’s name in the dashboard.
Now granted, this analogy isn’t entirely analogous (probably more accurate would be the advent of the jabber protocol), but right now social networks are like the IM services were B.C. (before consolidation): you have to sign on to each individually and maintain disparate profiles in multiple places. But as more players adopt the blueprints put forth by groups like Dataportability.org and we transition into A.D. (after dataportability), you’re going to see the same type of commoditization occur to the social networks. Now keeping in mind Clayton Christensen’s “law of conservation of modularity,” value never just evaporates, it gets teleported to a different layer. Where do you think the value will reside once the networks themselves become commoditized?
Bingo- the unifying client that is used to manage one’s communication and presence across all networks. You won’t login to Facebook/Hi5/Orkut/Beebo/Linkedin/whatever to interact with your peeps at that point, you’ll fire up your _______ client and have a single place to talk with everyone and manage your identity. This sequence of events seems inevitable to me and the startup I would keep my eyes on (besides our own ;-) is the one that has killer Flex UI designers on staff and is living/breathing the DataPortability specs right now thinking down this path. If that happens to be you, drop me a line and let’s talk.
A thought occurred to me this morning while I was swishing mouthwash before heading out the door. All the commercials you see for Scope and Listerine show these people taking a giant gulp of mouthwash and swishing it around with cheeks puffed out like Dizzy Gilespie (watch for it next time, it’s pretty funny). And my inclination is always to take a big swig. In reality though, it takes exactly one sip of mouthwash to achieve the same benefit (probably 1/10th of what they show in a commercial). It’s obviously in their best interest, however, that you take a huge pull so you buy another bottle in 2wks.
Of course we plant similar mental seeds when we point out that JumpBoxes are so inexpensive and easy to use, you might benefit from getting multiple apps even if you came in search of only one. We also plant the seed that “you’ve discovered something unique which represents such a productivity boost and value in time-savings value, why not get an extra one and surprise a friend with it as a gift?” Guilty as charged of planting seeds and yet it’s different in that there is genuine value in what we propose vs. the idea of encouraging over-consumption of an exhaustible item to increase the frequency with which you must replace it.
What other instances of “passive aggressive” advertising in commercials and ads have you noticed?