Cart-Drawn Horses is a playbook and practical guide for validating business ideas before expending the engineering cost to build them. It draws heavily from from Lean Startup and Customer Development philosophies and builds upon these concepts. Divided into ten separate case studies it explores original hypotheses, experimentation rationale, goals & methodology, resultant data & conclusions. The eBook is peppered with rich media tutorials that demonstrate via HD screencasts all the software tools used in conducting and analyzing experiment data. If you’re new to CustDev you’ll find this to be a “down ‘n dirty” practical intro. If you’re a seasoned CustDev practitioner you’ll find nuggets of tools and tactics you can apply immediately in your practice.

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